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MUMBAI: Taking a slightly different route from most Diwali commercials, Supari Studios integrates the magic of creative storytelling in its commercial for Amazon Prime Video. The...
Guest Column: The role of digital marketing in achieving better ROI during festive seasons
Brands are using local languages for better affinity and communication
The campaign ensures family protection.
Apart from the film, the campaign consisted of a print, digital, radio and outdoor leg too.
It wanted to include those who are often not included in the celebrations.
Diwali cannot be revered in its true sense without illuminating our homes with diyas.
MUMBAI: Swiggy, India’s largest food delivery platform effortlessly sparks a new conversation this Diwali with a heart-warming film. Based on the deep-rooted tradition of “Diwali mein...
Vijay Sales encourages customers to gear up for the festive season
The channel undertakes several steps to spread awareness about the harmful effects of noise pollut
The campaign recognises the effort put in by electricians to make Diwali brighter
Breaking the clutter of festive films, the digital film captures Diwali moments in a witty way
It shows the contrast between how Diwali was celebrated traditionally and how it is perhaps celebr
Tune-in to India’s first live request show - Mera Wala Song
It urges consumers to give each profession its due respect.
MUMBAI: Inshorts-Ipsos Diwali Poll shows that unlike the norm and the trend, Indians will not go ballistic with spends this Diwali and will be discretionary: 33%...
Fanzart India’s first Luxury Fan Brand, introduces its Kids Designer Fan – ‘Baby Venus’. Much like the planet, it gets its name from, the fan's unique...
This Sunday at 1PM and 9PM on Star Movies and Star Movies Select HD
Increase in viewers results in increase in advertisers as well
Offers 50% off on website creation, maintenance, logistics and payment support with special packag
The 360-degree campaign will run across TV, digital, social and radio.
The aim is to reach out to the existing and prospect consumer base
The festival is about the beauty of lights, gifting and the auspiciousness of gold
NEW DELHI: Casual dining restaurant chains Barbeque Nation has launched a promotional campaign Tyohar Ek Roop Anek urging people to indulge in family dining at the restaurant this Diwali. The...
MUMBAI: Hike Messenger, India’s homegrown messaging platform, has announced the launch of its new marketing campaign “No Formality.” According to a Hike spokesperson, “No Formality is...
MUMBAI: Chinese smart phone maker Oppo Mobiles is getting into overdrive mode this festive season. The brand, which has tapped into the tendency of Indian youth...
MUMBAI: It’s that time of the year again when television channels go full throttle to appease their viewers. With Diwali in full swing, broadcasters are betting...
MUMBAI: It’s that time of the year again when television channels go full throttle to appease their viewers. With Diwali in full swing, broadcasters are betting...
NEW DELHI: A #FairStart campaign which seeks to offer a better future to the underprivileged children through financial empowerment has been launched by the digital entertainment...
NEW DELHI: A #FairStart campaign which seeks to offer a better future to the underprivileged children through financial empowerment has been launched by the digital entertainment...
MUMBAI: Luminous has launched a unique social campaign that celebrates a part of Diwali that we often forget to talk about. While most Diwali campaigns talk...
MUMBAI: Luminous has launched a unique social campaign that celebrates a part of Diwali that we often forget to talk about. While most Diwali campaigns talk...
MUMBAI: The festive months of October and November are welcome months not just for you and your family, but for most Indian brands as well. After...
MUMBAI: The festive months of October and November are welcome months not just for you and your family, but for most Indian brands as well. After...
MUMBAI: India’s online learning marketplace, betterU, has launched a unique Diwali campaign #FestivalOfLearning across its digital platforms.The campaign aims at helping people think differently about their...
MUMBAI: India’s online learning marketplace, betterU, has launched a unique Diwali campaign #FestivalOfLearning across its digital platforms.The campaign aims at helping people think differently about their...
MUMBAI: Movies Now is all geared up to air the television premiere of the Daniel Craig starrer James Bond movie Spectre. With Diwali round the corner,...
MUMBAI: Movies Now is all geared up to air the television premiere of the Daniel Craig starrer James Bond movie Spectre. With Diwali round the corner,...
MUMBAI: Vodafone India, one of India’s leading telecom service providers, has announced free incoming calls while roaming nationally for all its customers. Starting this Diwali, all...
MUMBAI: Vodafone India, one of India’s leading telecom service providers, has announced free incoming calls while roaming nationally for all its customers. Starting this Diwali, all...
MUMBAI: Brands are bursting Diwali offers. As the festive season draws closer, all the D2H players, one after the other, are extending lucrative offers to consumers...
MUMBAI: Brands are bursting Diwali offers. As the festive season draws closer, all the D2H players, one after the other, are extending lucrative offers to consumers...
MUMBAI: After releasing Singh Is Bliing last year, Pen India will now be co-producing Ajay Devgn’s directorial film Shivaay, which is all set to have a...
MUMBAI: Dentsu Aegis Network has initiated the “Joy of Giving” week to celebrate Diwali not just amongst its own employees but even beyond. As part...
MUMBAI: With Diwali and Children’s Day around the corner, Turner International India’s kids’ channels – Cartoon Network and Pogo, are pulling out all stops to line...
MUMBAI: Big Magic poised to be the ultimate comedy destination from Reliance Broadcast Network Limited, launches yet another innovative concept from its bouquet of differentiated content...
MUMBAI: In the lead up to the festival of Diwali, Sony Pictures Networks’ (erstwhile Multi Screen Media) OTT platform Sony LIV has rolled out a digital...
MUMBAI: HBO will be premiering Interstellar this Diwali on 8 November, 2015. The channel will telecast the movie at 1 pm with a repeat at 8 pm. ...
MUMBAI: After almost a year of planning, Ajay Devgn’s next directorial venture Shivaay, is all set to go on floor in Mussoorie from 7 November. The first...
MUMBAI: After launching an integrated satirical comedy show called Fakebook with TV actress Kavita Kaushik, Reliance Broadcast Network’s entertainment channel Big Magic and 92.7 Big FM will be launching...
