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Dentsu Creative's report reveals a world exhausted by algorithms and exhilarated by escape
Managing editor departs digital operation after 10 months
Its latest forecast shows advertising marching into 2026, fuelled by AI hype and tariff relief
Cloud-native routing for SDI, SMPTE 2110 & NDI within the LiveU EcoSystem
Jio surges past 200 million 5G users, Retail expands to 19,592 stores, and group net profit surges
Mumbai billboard baron delivers blazing profits and a bonus bonanza for shareholders
Music giant ups its stake to 90.37 per cent, betting big on digital eyeballs and influencer clout
Advertising surges, subscriptions slump, and AI looms large in sector's future
It seeks to build an underground OFC network along national highways in new tourist destinations
His remit covers television, print, digital and sports league businesses
He was earlier the UFO Moviez CMO and national sales head
What are the new paradigms that will define the future of how brands connect with their audiences
This campaign merges print media with digital interactivity, bridging traditional and modern ads.
28.7 billion hours of the coverage was viewed; digital engagements rose 290 per cent
She will lead ad sales & strategic initiatives across media in south Asia
Vilatra has a vision: establish the outdoor agency as a leader in both traditional and digital OOH
Kevin Vaz, Kiran Mani and Sanjog Gupta, the three CEOs of the new JV are executives who can deliver
Story-living makes the audience a key part of the brand story, transforming PR into something new.
Its Jio Platforms business however generated much improved numbers all around.
The company’s digital biz showed improvement even as TV revenues fell
To survive in this fast-paced world where consumers have easy access to thousands of brands
The event covered topics like Branding, Advertising, TV, Digital media planning etc.
The event covered topics like Branding, Advertising, TV, Digital media planning etc.
We aim to make Purna Gummies a widespread household name by reaching diverse consumers
Sports marketing, creative agency Buffalo Soldiers has teamed up with SG Sports to boost the brandi
Services sector retained the top position with 46 per cent share of ad impressions.
We tailor content for today's audience, making it snackable and meme-worthy.
Industry veterans discuss the recent firings by various biggies which are also phenomenal brands.
Dark patterns are the latest threat to consumer protection.
The news genre alone accounted for 44 per cent of the category's ad volume.
Her last stint was with Zee Digital as a group editor.
Nair has an experience of more than 15 years in the advertising industry.
The report captures the social conversations around IPL 2022.
A few days back, the brand’s identity upgrade was revealed through a digital campaign.
Web 3.0 and AR & VR are being touted as a game-changer in modern marketing.
The campaign has been launched ahead of the ICC Men's T20 World Cup 2022
The company has introduced a line-up of India’s truly smart washing machines.
The latest in the series that offers a peak into what lies behind an exec’s professional persona.
This festive season will witness a 10-15 per cent hike in ad spends, say the experts.
The exponentially growing CTV is considered a potent alternative for brands to advertise on.
The latest in the series of the informal chat with industry exec in our weekend-special.
On an average nine apps are used by a smartphone user.
The daily aarti will be live streamed at 1:00 p.m and 8:30 p.m.
It will run on digital platforms along with a strong presence across TV, radio, and OOH.
Metaverse is likely to change the brand's way of communicating with customers in new, innovative w
The new stylish and sustainable collection has been made from recycled plastic.
Its consolidated net losses narrowed to Rs 41.80 crore for the quarter ended 30 June.
The latest in the series of informal Q&As with industry execs in our weekend-special.
The website was launched during an on-ground event on Monday.
The number of CTV users is expected to reach 80 mn households or nearly 320 mn users by 2025.
