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The summit had brands, advertisers, and tech platforms to discuss all these trends.
The partnership will focus on popularising Bengali music content.
The format commands a user base of roughly 50 million from smaller towns/cities
Chingari will promote all new albums to be released by Snow Records.
The Bengali OTT platform will release 20 short format web series in the first year.
The partnership will give the app users access to the OMTV content library.
Partnership brings Chingari users to access TPZ's musical library for short videos.
The channel held a virtual audition for the show on the short video platform Chingari.
The partnership aims to fulfill the strong demand for digital content propelled by pandemic.
The UGC app is confident of staying ahead of the rest of the pack.
