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Tier 2 creators, AI tools, and short-form videos fuel strategic shift in digital adEx
The solution allows clients to enable post-bid monitoring within their brand suitability profitable
With increasing competition, becoming visible to the customers has become crucial for brands.
Chinnasamy's responsibilities include Zee's efforts in data, AI and ML
The MD & CEO has accepted the resignation of Nitin Mittal.
In this new role, Surath will report to Lalatendu Das, Performics India CEO.
Sentiment up for personal finances and investments; down for jobs and economy.
Our plan includes further exploration of new markets and industry verticals: Rakesh Hinduja
This data has been compiled using the social listening capabilities of Sprinklr Insights.
The study underscores that attention-grabbing ads are key to performance, but context is key.
The report captures the social conversations around IPL 2022.
Ad volumes in print medium up by two times, while digital saw a rise of 5.5 x during the period.
Vodafone Idea lost 1.56 million wireless subscribers during the same period.
Musk accused the tech giant of not complying with its obligations under the merger agreement.
The panel discussed marketers' view on AI, metaverse and cookie-less world.
Added over 80,000 people to its workforce during the last nine months.
Joins FOX, NBCUniversal & ViacomCBS as minority owners in the joint venture
Brands’ list was led by Harpic Power Plus 10X Max Clean
Influencer marketing will increasingly drive communication strategy for brands
Arya discusses key trends that govern how SEO can be better utilised by businesses.
AI has vast potential of collecting, analysing, and applying data to cater to user’s preferences.
Kazi will also be joining the conglomerate’s executive committee.
Jansen has extensive leadership experience in the services sector
Ansari was earlier working with TikTok–ByteDance as the content solutions manager.
The company is strengthening its team to drive digital transformation
She will drive the agency’s continued client-centric innovation in data, analytics & technology
MBCS will focus on creating content strategies for its clients in India.
BARC's TechChomm review of how news channels are measured & the data secured will take 8-12 weeks
Bunet has about two decades’ experience in the market.
It Help Your Business? Since more and more business processes are being performed digitally, an increasing number of managers and business owners are looking for ways...
Cost to subscriber has reduced from Rs 19.35 per GB in 2017 to Rs 11.78 in 2018.
Social media feedback by employees should be taken seriously.
Data will aid relevant messaging: CVL Srinivas, WPP
MUMBAI: The country’s Electronics & IT and Law & Justice minster Ravi Shankar Prasad has come down sharply on data misuse. Speaking at the 15th Asia...
MUMBAI: The Telecom Regulatory Authority of India (TRAI) is of the opinion that the the government must encourage public wi-fi solutions from a public policy point...
MUMBAI: Releasing the first India Watch Report 2018, Hotstar, India’s leading premium streaming platform, today shared insights on the dramatic transformation sweeping the Internet landscape in...
MUMBAI: Data insights are fast becoming the primary triggers for economic progress. In this new era, owners of valuable data assets need a trustworthy partner to...
The four pillars influencing the M&E sector are: Infrastructure, Government policies, Devices and Digital Technologies. Growing consumer demand is inviting policy support driving innovation and resulting...
NEW DELHI: State-run Bharat Sanchar Nigam Ltd. (BSNL) soon plans to reportedly bring a plan which will give neck and neck competition to Reliance Jio. BSNL chairman and...
NEW DELHI: State-run Bharat Sanchar Nigam Ltd. (BSNL) soon plans to reportedly bring a plan which will give neck and neck competition to Reliance Jio. BSNL chairman and...
MUMBAI: Delivering on its commitment to offer the best value-for-money products and services, Aircel has introduced yet another exciting product – Aircel Combo Pack 123 that...
MUMBAI: Delivering on its commitment to offer the best value-for-money products and services, Aircel has introduced yet another exciting product – Aircel Combo Pack 123 that...
Retailers and many other companies in India have been struggling with loyalty programmes as consumers have remained cold to the concept which was introduced a decade...
MUMBAI: Many mergers, partnerships and acquisitions happened in this year. Now, when the year is coming to an end, there’s another big deal that has been...
NEW DELHI: There has been a decline of around 87 per cent in the number of complaints made against wrong activation of value added services (VAS)...
NEW DELHI: The government, which had introduced stringent mobile radiation norms from 1 September last year, has now said in new norms that non-complaint phone makers...
MUMBAI: After having dealt with some of the pressing matters of the broadcast industry, broadcast and telecom regulator has now trained its guns on removing hurdles...
NEW DELHI: After the stridency, comes the leniency. The deadline to comply with uplink norms for news channels has come and gone, but the government is...
BANGALORE/MUMBAI: Powered by a strong performance from the wireless infrastructure equipment segment, the Indian telecom infrastructure equipment market recorded a growth of 71 per cent in...
London: Intelsat is getting two new executives in the senior management cadre to manage sales and marketing for its largest customer segment, Data Carrier & Internet...
