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New pricing bets on connected TV boom, keeps existing subscribers unchanged
Retail media, agentic AI and creator-led storytelling set to drive full-funnel growth
Seasoned digital revenue leader steps in to scale NDTV’s connected TV ambitions
Promotion aligns with MiQ’s big 2026 vision for CTV and Sigma AI
Its survey finds brands chasing audiences whilst ignoring what people actually watch
Ad tiers and CTV boost reach as local storytelling drives 86 per cent of viewing hours
Digital surge, rural powerhouses and generational splits to force marketers to rethink strategies
CTV, socials, strategy – he’s now steering the ship across screens and streams
The ministry of corporate affairs gave the name change clearance from 11 April
American couch potatoes poised to shop without getting up,and advertisers are taking notice
Collaboration brings next-gen ad formats and seamless monetisation
The league opener sets new benchmarks across TV and digital streaming platforms.
FAST grows 99 per cent YoY—because who needs slow TV? Viewers stream billion hours, ad spend hits $
MUMBAI: Swift TV has hit a major milestone in India’s streaming space, expanding its platform to feature top-tier channels like Viacom18, Bloomberg, India TV, and more....
The exclusive channel will feature over 1,000 hours of immersive content
He is taking over as national head connected TV for CNBCTV18, CNN18, CNBC Awaaz,
Transforming idle screens into live, dynamic surfaces for personalised engagement
Ormax SVOD audience report highlights trends, challenges, and opportunities for OTT platforms
It allows advertisers to target viewers by aligning ad placements with themes and emotions
She reached the pinnacle of her career by establishing India TV.
It promises a thousand plus free TV channels, and a revenue sharing model for partners
Mitra unveiled advertising innovations and lot more insights for this year’s T20 World Cup.
The tournament is once again proving to be a magnet for advertisers.
The collaboration marks a pivotal moment in the Indian advertising industry.
Addressable TV has swiftly carved out a significant niche in the industry.
Fueled by this achievement, ABP News remains committed to top-notch journalism.
ABP News YouTube live channels achieved the second-highest concurrent viewership.
The fireside chat delved into an in-depth conversation between Anil Wanvari and Nikhil Kumar
The Devi Shetty episode begins with empathy and delves into the complex equation of happiness.
80% of streamers would rather watch content on an ad-supported platform than one without ads.
The exponentially growing CTV is considered a potent alternative for brands to advertise on.
The campaign urges families to genuinely bond together and move away from their televisions.
Visitors can experience 3Ready Automotive in the driver’s seat of a car for the first time.
The growth is being fueled by rising demand for CTV-led content .
The number of CTV users is expected to reach 80 mn households or nearly 320 mn users by 2025.
The study helped boost awareness by 19%, favorability by 11% and a 10% uplift in purchase intent.
As per the report, big screens continue to be the streaming device of choice.
CTV ad spend is projected to surpass $21 billion in 2022.
The video platform reached over 135 million users on connected TVs in the US in December 2021.
While the addressable market for CTV advertising is low, the impact is high.
The event begins at 2:30 pm on 7 October (Thursday).
Majority of them use CTV to watch movies, and stream music
The national TV audience measurement service in the US was suspended last week.
Connected TV is expected to reach over 40 million homes by 2025.
Within six months of subscription, 42% of accounts’ primary viewing became connected TVs.
NEW DELHI: A new report has found that connected TV advertising is growing and 29 per cent of global advertisers and agencies plan to increase their...
MUMBAI: Eclat Entertainment has partnered YouTube to launch an online channel, Spotv, that will offer major Korean professional sports. The channel includes video content from Korean...
