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“Modi ji is a marketing genius”, remarked Mallikarjun Kharge.
The summit established the tone for the forthcoming political discourse.
The survey finds the ruling parties ahead in Chhattisgarh and Mizoram.
Results of the survey were telecast today on the news channel.
To empower women in politics, there's a need for fundamental changes in the party structure.
Jayshree M Sundar’s narrative of how Leo Burnett helped turn around Congress’ fortunes in 2004.
BJP is the largest advertiser on the social media giant since 2018
The ruling party is making hefty expenditures on digital promotions
687 belonged to INC IT cell while 13 were associated with BJP IT cell Silver Touch
Radio showed a striking growth as a medium with an indexed growth of 14%
BJP is in the lead with ad spend of Rs 2.37 crore for the month of February
AdEx reveals political ad-insertions data
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MUMBAI: In an attempt to overhaul the rules for television, tear down anti-competitive barriers and pave the way for software, devices and other innovative solutions to...
MUMBAI: In an attempt to overhaul the rules for television, tear down anti-competitive barriers and pave the way for software, devices and other innovative solutions to...
NEW DELHI: In a day of speedy action, the Delhi High Court today upheld the stay on telecast of a documentary based on interviews including one...
MUMBAI: Over 67 per cent of Delhi’s voting population reached polling booths to register their opinion and celebrate the festival of democracy. Many exit polls unanimously...
He is one of Indian television’s most recognisable face as a news presenter and now the author of the best seller ‘2014: The Election That Changed...
My 10 takeaways from Maharashta Assembly election: 1) The just concluded 2014 Assembly Elections in Maharashtra will go down as a historic development in the...
NEW DELHI: Doordarshan has come under fire from various political parties and social media activists for telecasing live-for the first time – the speech by Mohan...
NEW DELHI: Former Maharashtra Chief Minister Ashok Chavan remains unfazed by the show cause notice issued to him by the Election Commission. In fact, Chavan...
NEW DELHI: The appointment of former Telecom Regulatory Authority of India (TRAI) chairman Nripendra Misra as principal secretary to the Prime Minister got legislative sanction in...
MUMBAI: Prime Minister of India, Narendra Modi is now the third most followed world leader on Twitter after overtaking Indonesian President S B Yudhoyono today. ...
MUMBAI: As the Modi government gears up to present its first union budget, India’s number one business news channel ET Now is set to launch a power...
NEW DELHI: Rajiv Mishra, who was removed on 30 May night as Lok Sabha Television’s chief executive officer, has described the move as unconstitutional and an...
MUMBAI: With BJP’s recent win and Narendra Modi all geared up to take charge of India, Milestone Interactive Group, India’s leading game publishing, marketing, retail and...
MUMBAI: It was early this year that Congress started its Rs 600 crore blitz ad campaign. The campaign started with the slogan ‘Mein Nahi, Hum’ which...
MUMBAI: As the dusk sets on the historic day in Indian history, soon-to-be India’s fourteenth Prime Minister, Narendra Modi, thanked the people of Vadodara (Baroda) for...
NEW DELHI: Even as television channels are trying to be one up on the other in the coverage of the counting process and the general election...
MUMBAI: It is not only that BJP and the citizens of the largest democracy are rejoicing over the victory of Narendra Modi, who is set to...
MUMBAI: Come Friday, every news channel has promised hours of the latest and extensive election result updates by their anchors and arm chair experts. Almost all...
NEW DELHI: It is a well known truism that the administrative arm of the government is not run by politicians but by bureaucrats. And while there...
Since the 2014 elections is being touted to be one of the toughest elections of all time, parties are more than willing to dig deep into their pockets and spend...
MUMBAI: The eighth phase of the elections just ended and with only one last phase left, the 16th Lok Sabha general elections are turning out to...
MUMBAI: The 2014 election fever has gripped the nation and news channels in their quest to feed the hungry electorate with innovative and comprehensive news coverage,...
KOLKATA: After launching its nation-wide campaign ‘Vote for Child Rights’ election advocacy campaign in November last year, the Child Rights and You (CRY) has again attempted...
MUMBAI: Claiming to know the pulse of the nation, BJP Prime Ministerial candidate Narendra Modi took the fight to the enemy camp saying that the foundation...
MUMBAI: It’s been 20 days since the largest democracy in the world started polling. Half of the country has already undergone the process while a few...
MUMBAI: The 2014 elections have been very different from the previous ones; never before have elections created so much buzz especially among the youngsters. Media...
MUMBAI: Barely days for the city to go to polls, and a party which had hitherto relied on unconventional methods such as word-of-mouth, foot soldiers and...
If you’ve always wondered why and what’s the point of political advertising when the candidates get enough coverage around their sheninagans on a regular basis, then...
NEW DELHI: Films like ‘Satta’, ‘Nayak’ and ‘Rajneeti’ in recent years, have shown the Bollywood filmmakers’ interpretation of the way politics works in this country. Not...
MUMBAI: The countdown to the ‘who will claim the kursi’ has started and finally after spending enough and more moolah on advertising and campaigning, the world’s...
MUMBAI: With elections just a couple of days away, the debate over the role social media will play in these Lok Sabha elections has just got...
MUMBAI: In-branding is not unusual today as we see superstars selling the brands they endorse even in their films. Remember Chennai Express and how Shah Rukh...
JAIPUR: BJP’s Prime Ministerial candidate Narendra Modi, while for the first time giving a long interview to ETV, during the electioneering environment, has expressed that in...
MUMBAI: This general election may be the first among many, where media has been so extensively (and blatantly) used by political parties and their prime ministerial...
MUMBAI: News channel ABP that carries out its election poll in association with research agency Nielsen India has come up with its latest prediction on which...
The upcoming election is not just being fought on the ground; political parties have laid siege to airwaves as well. So much so, followers of...
