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Food major receives order from Bengaluru tax authority but says impact on operations is minimal
Senior consumer marketing leader takes charge of customer marketing as the snacks major sharpens it
Report shows impulse-led buying reshaping retail and speeding up sales
Fake vows, real buzz Zepto’s Great Indian Fake Shaadi turns Delhi into a content carnival.
Britannia turns a tea-seller’s chant into a national dunking ritual
Veteran of Unilever, Tata and Britannia brings two decades of brand-building nous
FMCG veteran to drive growth in a market the company calls a top priority
Surf Excel scrubs into Top 5, Haldiram’s joins in-home Top 10, Balaji snacks up OOH gains.
Rs 4,622 crore revenue and Rs 520 crore net profit mark, tasty start to FY26 for Britannia.
The executive is set to bring business brawn to India’s to India’s fastest-rising sports platform
FMCG giant hands over brand strategy reins for breads, cakes, and more
Rajneet Kohli steps up to spice the foods business with a dash of innovation
FMCG major announces executive's departure to pursue external opportunity
Britannia Good Day strengthens its bond with chai through a clever and playful new campaign.
Open-source manual enables brands to create eco-friendly billboards with trees
He added that “price alone isn't sufficient for success”
The campagin uses gen AI and Pankaj Tripathi’s voice to connect with consumers on parenting.
He was heading brand marketing for Razorpay.
The campaign lets consumers design, highlighting Britannia’s focus on consumer-driven innovation.
BourbonIT combines technology and creativity to enhance consumer engagement.
This collaboration continues the brand's efforts after the Croissant Pronunciation Expert campaign
Set to bring 200 plus top CPG industry leaders together.
Surf Excel and Sunfeast move up in the in-home brand rankings.
Talented gets Britannia’s new ad to feature zero products, just their wrappers.
This move provided exposure to select IPL Campaigns from brands for the tournament.
The campaign kickstarts with an innovative print campaign
HD reigns as top IPL advertiser pick with premium reach, brand impact, and trusted measurement.
The campaign brings the spirit of Pongal in urban homes with innovative AR filter.
‘BritannAI’ has been uniquely using AI to engage with consumers.
Schbang's campaign unites cricket fans and offers passes & prizes
The interview series discusses with leading marketers their thoughts about the World Cup.
For an engaging experience for virtual reality aficionados.
Provides access to artificial intelligence expert nutrition.
Vanda brings nearly two decades of brand building and marketing experience.
Designed by Lowe Lintas, 'Don't Dare Campaign' emphasis on elevated snacking experience.
He takes over from Vinay Subramanyam who left the company in December 2021.
Initiates the influencer-driven campaign titled ‘An Ode to Simpler Times’.
As many as 19 Indian brands find place in the Top 25 list
The new product combines the tangy and filling propositions of chips and biscuits.
The report states Parle is the most chosen brand in India
Bokey joined RP Sanjiv Goenka Group’s FMCG business as CMO in June 2017
Delivery across eight cities, to be made available within an hour
MUMBAI: Leading Influencer marketing firm, BuzzOne, announced its expansion into the South East Asian market with the launch of its Malaysia operations, within months of opening...
Timepass is its foray into snacking category
Each clip takes a simple situation and highlights the bond between customer and product.
Bangalore, September 26, 2018: Britannia is marking its centenary year with a truly multi media campaign aimed to connect with the very heterogeneous set of audiences...
Britannia plans expansion by 2020
Britannia cakes wants us to unleash the kid within
MUMBAI: Britannia has launched a new campaign, Bourbon Friends Forever (BFF) for one of its most loved brands, Bourbon. With an aim to refresh the brand,...
MUMBAI: Mothers love, chastise, worry, tease and protect. At the end of it all, mothers understand and that is when they smile – a different smile...
