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Second-hand car platform tests "moving OOH" as traffic-choked city becomes captive audience
From soap operas to soap commercials, TV ads surged 14 per cent in 2024. Here’s the juicy recap
What are the new paradigms that will define the future of how brands connect with their audiences
The services will be launched under a new brand of TMW: NBUx (next billion users’ experience).
The division currently focuses on 5 key languages- Tamil, Telugu, Malayalam, Punjabi, & Bengali.
A postgraduate from NMIMS, Gandhi has been an Ogilvy ambassador for 22 years.
Aims to target Gen Z with Pandey’s quirky, fun and charming appearance.
The Mankind Pharma exec delves into the brand strategy that helped it attain majority market share
The brand’s marketing head explains why it chose to continue its partnership with Mumbai Indians.
The brand logo will be seen on MI players' helmets, caps and kits.
The contest is open to all creative individuals and advertising agencies.
She earlier worked with Continental Automotive managing internal & external communications in both
The agency will launch & amplify the overall digital presence for the brand.
In this digital world, where everything is automated, many companies try to implement digital solutions for their problems. By hiring the relevant services, it is possible...
The brand has now changed its name to lowercase- ‘grofers’.
He has more than 16 years’ marketing experience across multiple sectors.
He succeeds Essence’s global CEO Kyoko Matsushita.
Its latest campaign leverages stats to work in its favor.
JAIPUR: After building a functional formula or template, creative minds often challenge themselves by breaking out of the same mould. Michael Johnson, who set up the...
JAIPUR: After building a functional formula or template, creative minds often challenge themselves by breaking out of the same mould. Michael Johnson, who set up the...
MUMBAI: Del Monte’s #DontbeaSucker campaign recently stood out with hashtag #DontBeaSucker #CanIt, with the digital campaign drawing attention of people towards Del Monte’s juices which are...
MUMBAI: Del Monte’s #DontbeaSucker campaign recently stood out with hashtag #DontBeaSucker #CanIt, with the digital campaign drawing attention of people towards Del Monte’s juices which are...
MUMBAI: Sony Pictures Networks (SPN) India’s english entertainment channel AXN, known for its action heavy shows, has been re-branded to give it a more edgier look....
MUMBAI: Sony Pictures Networks (SPN) India’s english entertainment channel AXN, known for its action heavy shows, has been re-branded to give it a more edgier look....
MUMBAI: Zee Cinema has recently bagged four awards at the Branding, Advertising, and Marketing (BAM) awards ceremony held by the Indian Brand Convention 2015 in New Delhi,...
MUMBAI: At the fifth Edition of The Rural Marketing Association of India Flame Awards 2013,the association acknowledged the finest campaigns in Rural marketing, branding, innovation and...
MUMBAI: The International Hockey Federation (FIH) and Star India, which runs India’s leading sports network Star Sports, are delighted to announce that they have signed an...
MUMBAI: Infectious has been signed on by MNR Marketing as their communications partner to launch Pied Piper, a first of its kind Intelligent Pest Repellant. It...
MUMBAI: The ADAE group is all set to overhaul its branding and communication strategies, focused around customer centricity. Post the Reliance split Anil Ambani had inherited...
MUMBAI: “Never take a consumer for granted if you want the consumer to turn to you as a trusted friend. But this is possible to attain...
MUMBAI: Branding is not just about marketing, but is also about creating an image, which communicates with clients and viewers alike. And, when it comes to...
NEW YORK: DoubleClick has announced the results of its Q2 2003 Ad Serving Trend Report. The data reveals that rich media usage continues to grow quarter...
