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Former Viacom18 exec has reasons to bet big on scalable entertainment and sports properties
Media maven with a flair for profits and pixels takes charge of Outlook’s content playbook
OML's Hypothesis will drive Ather's digital push with creator-first campaigns
Vani is eager to leverage this new opportunity to explore new directions in both TV & OTT
Media veteran to lead Republic World's branded content and associations nationwide
New content studio offers emotive video solutions with a creator-driven approach
Global series highlights inspiring leaders across sports, arts, and business
Leading marketers discuss the role of content in their overall brand strategy.
Sreenivasan will head the Fluid team, which is the branded content vertical of the network.
The project is supported by dentsu Impact.
Discovery’s advertising head discusses branded content and hybrid business model-led recovery
He will be reporting to head- network sales, Mahesh Shetty
Kaul expects to see more factual entertainment content on OTT.
Clout’s roster currently boasts of 50+ exclusive talents
Technology-powered brands will be the ones investing in advertising.
KOLKATA: Paint category leader Asian Paints has joined hands with premium online streaming platform Disney+ Hotstar’s dance reality show Home Dancer for a consumer engagement innovation....
Learning the importance of video marketing today
MUMBAI: Network18, one of India’s most diversified media conglomerates, has been strengthening its revenue team since the past few months after Joy Chakraborthy took over as...
MUMBAI: Network18, one of India’s most diversified media conglomerates, has been strengthening its revenue team since the past few months after Joy Chakraborthy took over as...
NEW DELHI: It’s the business of consumer connect, realistically. Noting that there was a dearth of good branded content and the British media invested 350,000 pounds...
NEW DELHI: It’s the business of consumer connect, realistically. Noting that there was a dearth of good branded content and the British media invested 350,000 pounds...
MUMBAI: Day 2 at Goafest 2016 saw Creative ABBY being given out to the most creative works in eight different categories namely — Radio Single, Radio...
MUMBAI: Day 2 at Goafest 2016 saw Creative ABBY being given out to the most creative works in eight different categories namely — Radio Single, Radio...
MUMBAI The Awards Governing Council of Goafest 2016 has declared the jury chairs for Integrated, OOH/Ambient, Branded Content and Public Relations. DDB Mudra chairman and CCO...
MUMBAI The Awards Governing Council of Goafest 2016 has declared the jury chairs for Integrated, OOH/Ambient, Branded Content and Public Relations. DDB Mudra chairman and CCO...
MUMBAI: While the business heads and sales heads are worried about how to keep revenues growing, the editors are concerned about keeping them away from getting...
MUMBAI: The Branded Content & Entertainment Abby has been added as a category in this year‘s edition of The Abbys, the advertising awards that take place...
MUMBAI: Music reality show The Dewarists, which was sponsored by Bacardi India’s brand Dewar‘s Scotch, has won itself a place in the Branded Content and Entertainment...
MUMBAI: Major US entertainment companies such as Disney, Electronic Arts and Viacom have identified branded-content as a potentially valuable revenue stream. The figures say it all....
