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VRseBuilder tackles traditional training methods' high costs, time demands, and engagement issues.
AR/VR campaigns immerse customers in the brand's world, increasing engagement time.
This collab celebrates the sports-gaming intersection and Pokémon GO's community power.
The brand has organised “Star Weekend” event from 9 to 11 February.
19% of Indian marketers are investing in AR/VR in efforts to promote marketing advancements.
With 5G, brands can use AI, VR, & AR approaches to communicate with consumers faster.
Mathur talks about Vossle’s journey in the upcoming space of augmented reality (AR).
Advertisers & publishers are likely to build new streaming media formats with better capabilities.
Brands and creators are beginning to leverage the metaverse to capitalise on consumer interest.
The channel is set to make giant strides with its launch in August 2022.
Welcomes 100+ top tech graduates at its Technology and Innovation Centre in Bengaluru.
The global metaverse market is expected to reach $1,527 bn by 2029.
Star Sports and Quidich Labs created an AR showcase using Unreal Engine, coupled with Spatio.
Seven in 10 marketers claim to have a comprehensive AI strategy.
It helps brands to better describe their product
With this technological advancement, customers have the option of ‘Try and Buy’
Mumbai: ZEE Entertainment Enterprises Ltd. (“ZEE”), a global media and entertainment powerhouse, has taken a yet another pioneering giant leap by securing a United States (US)...
MUMBAI: Deloitte India has launched the eighth edition of its report on technology, media and telecommunications which predicts major advances in machine learning, voice over LTE...
MUMBAI: Television viewers and spectators at Sunday’s grand finale of the Vodafone Premiere Badminton League broke into impromptu smiles when they realised they had unexpected company....
MUMBAI: We all thought virtual and augmented reality (VR/AR) are something in the future, right? Well, no, not really. It is here, right here, right now....
MUMBAI: In the marketing industry, digital era is not something being anticipated but a reality that has arrived and the way one interact with digital content...
MUMBAI: In the marketing industry, digital era is not something being anticipated but a reality that has arrived and the way one interact with digital content...
MUMBAI: When talking of marketing campaigns we often come across the term ‘on ground activation.’ While at a rudimentary scale, it’s how a brand markets itself...
MUMBAI: In the advertising world, every agency is pushing the bar in order to give the best to clients by using highly efficient creative tools. However,...
MUMBAI: Gone are the days when brands would be happy putting a campaign on TV or printing an ad in newspapers to grab their target audience’s...
MUMBAI: Prisma Global has introduced snap2life, a technology which connects the print with digital at a click of a button. snap2life, as product and service amalgamates...
MUMBAI: BBC jam (bbc.co.uk/jam) the UK pubcaster’s new broadband learning service for 5 to 16 year olds, has begun a three-month Augmented Reality (AR) storytelling trial....
