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GURUGRAM: Adidas has appointed Gaurav Pathak as director of key and field accounts, bringing back an executive who began his leadership career at the company. In...
Ex Hugo Boss marketer takes over as VP as Puma sharpens product-led storytelling
Ex Reuters and Nike strategist to spearhead SI’s AI-led fan engagement expansion.
This Indian studio is rewriting the ad and branded content playbook.
Pink is back as Bianconeri channel runway vibes for 2025/26 home jersey.
He will oversee operations in India and be based in the Gurugram office.
2025/26 jersey channels Old Trafford’s quiet magic with bold sleeves and classic touches.
New adidas home jersey links stadium history with sleek tech and subtle metallic flair.
The Rs 15,999 trainer merges speed, style and Adios Pro tech for everyday runners.
New research reveals four in five athletes face negativity, pushing many to quit sports
The cricket star reunites with the three stripes, joining adidas’ elite athlete roster
He is known for his expertise in brand strategy, sports marketing, and product innovation
She has 13+ years of experience in marketing, media strategy & integrated communication planning
A love letter to football, celebrating the boot’s journey in a captivating film by Keane Shaw
New tracksuits, tees, and accessories blend 70s-80s nostalgia with modern flair.
The collection is completed with a slim-fitted crew neck tee with short sleeves.
Iconic 70s and 80s-inspired apparel range celebrates club’s heritage and style
Collabs for exciting collections inspired by Marvel Studios’ ‘Deadpool & Wolverine’.
The only F50 boot to feature tech specifications unique to Leo Messi.
A crisp white kit has been a trademark look of Real Madrid throughout its decorated history.
The Arsenal cannon replaces the club crest on a home shirt, for the first time in 35 years.
Each year, 10M tonnes of litter, 80 per cent plastic, enters oceans and seas.
The world’s first football pitch to have a gender.
Seven of Europe’s top teams get bold new kits that reimagine traditional elements.
The campaign has been driven by insight from consumers around the world.
adidas study finds everyday runners prioritise comfort in choosing shoes
The collection merges London streetwear and adidas performance at an iconic London club.
The global campaign features original icons including Zidane, Beckham, Run DMC, Pusha T, and more.
Fuels India’s dream of bringing home the third ODI World Cup.
Mochiko is the largest sports footwear manufacturer supplying to the Indian market
‘The Impossible Rondo’ is the newest chapter in the ‘Impossible is Nothing’ story.
The reunion spreads the message, “when football is everything, impossible is nothing.”
The film shows Benzema’s hand bandage turn from white to the colour of victory.
Indian fans can now root for their favourite teams, dressed in the team colours & official kits.
The new stylish and sustainable collection has been made from recycled plastic.
Adidas unveiled Supernova, along with a customised backpack and duffle bag.
The initiative is a part of adidas' 'Impossible Is Nothing' sustainability campaign.
He is a sports industry professional with 17 years of experience.
The brand will feature her in their ‘Impossible is Nothing’ campaign.
The table tennis player teams up with the brand to celebrate ‘women in sports.’
The 'Impossible Is Nothing' campaign features Deepika Padukone, Mirabai Chanu & Lovlina Borgohain.
The endorsement deal will see Jhingan joining the brand to inspire young football players
The app will be the home of the global membership programme - Creators Club.
Padukone will take forward the brand’s attitude of ‘Impossible is Nothing’
The LEED-certified store ‘The Home of Possibilities’ embodies the future of retail experience, the
Unveiled its latest product innovation designed to keep more menstruators in sport.
The sports superstar had interaction with four aspiring women weightlifters at an adidas store.
This collaboration aims to positively impact 90,000 lives & make the game more inclusive for all.
Campaign inspires people to build a more inclusive world with football.
The 20-film series is the opening chapter of the brand attitude - Impossible Is Nothing.
