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Cricket's cash cow delivers another bumper week as brands bowl over consumers
Ad volumes surge as categories & advertisers pile into IPL 18, in a battle for viewer attention
The news genre alone accounted for 44 per cent of the category's ad volume.
50 per cent indexed growth was observed in GEC in H1 FY22
190+ categories saw growth in ad volumes during May 2022 compared to previous year.
The indexed ad volume growth in IPL 15's eliminator was 17 per cent higher than in IPL 14’s.
Horlicks was the most advertised brand.
The sector registered the highest ever growth in volumes during the third quarter of 2021.
Isha Foundation’s 'Mahashivaratri Sadhana' debuted in ninth spot in the brands list.
9239 advertisers and 14616 brands advertised on TV in 2021.
Coca Cola India dominated the brands list with Maaza, Thums up & Coca Cola
Harpic Power Plus 10X Max Clean led the brands' list.
Brands list was led by Harpic Power Plus 10X Max Clean.
Rummycircle.com became the most advertised brand.
Tata Group was the third biggest advertiser.
Facebook Inc was the new entrant at the ninth spot.
The brands list was led by Harpic Power Plus 10X Max Clean.
The brands' list was led by Horlicks.
Lakme Lever was the tenth biggest advertiser in Barc week 44.
Fanta and Tata Punch made their debut on the brand's list.
Horlicks becomes the most advertised brand.
Registers 461 million seconds of advertising, 3397 new brands.
TV ad volumes on Tokyo Olympics far outstripped Tokyo Paralympics.
Dettol Soap became the most advertised brand.
The auto sector maintained its 9th position as top advertiser on TV.
Even in pandemic times, television continues to remain the platform of choice for advertisers
News genre showed the highest growth in ad volume, followed by GEC and movies.
FMCG and e-com categories grew by 36 per cent and 21 per cent respectively.
According to BARC, the festive season and big ticket properties have led to this growth.
TV witnessed a slump of 35-40 per cent in ad revenues in Covid-period
