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FAST grows 99 per cent YoY—because who needs slow TV? Viewers stream billion hours, ad spend hits $
Ad Revenue estimmated to grow at 10.2 per cent.
Deal with Disney is another firm step taken by Zee to build its sports business, shares Goenka.
FMCG, ecommerce and consumer durables remained the top contributors.
This year’s growth may be sluggish from subscription side too due to NTO 2.0
The ad revenue for the year is expected to slide $15.7 bn
90% of print advertisers aren’t translating into TV advertisers even now.
The company won’t go down the road of ad-supported Amazon Prime Video soon.
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The lack of adequate measurement of SEC A! That is seen among media buyers as a big stumbling block for ad revenue growth in the niche...
MUMBAI: Combined ad revenues for US broadcast networks ABC, CBS and NBC were down by 21.5 per cent for the third quarter and by 8.3 per...
NEW YORK: The US-Iraq conflict has hit ad revenues of US television networks but if media reports are anything to go by, matters are not as...
