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Nina Elavia Jaipuria writes how Viacom18’s Hindi GEC business fared in 2020.
Writers believe they are finally getting the recognition they’ve longed for.
OTT and television saw the re-emergence of the golden era of family viewing.
Share of TV and print in adex will remain higher than the global average.
The popularity of d2c brands has also been fuelled by a host of new online shoppers.
Part 2 of our wrap of professionals who did stand-out work 2020.
Covid2019 pandemic poked a hole in time and the global e-commerce industry just sped through it
The Covid2019 pandemic has led to drop in revenue, subscribers.
The uncertainty created by Covid2019 brings an unexpected life lesson.
The industry has started innovating in a big way.
The agencies of the future are going to work on a hybrid model.
It’s never been more important to stay connected to people and embrace flexibility.
Content consumption patterns have now changed from ‘me’ to ‘we’.
These personages led from the front, thought out of the box, and took bold risks.
Categories like ed-tech, OTT, social, and hand sanitisers went big on TV.
From online courses to coding classes, e-learning is disrupting the traditional education system.
Linear TV will continue to be the highest reach, most brand-safe medium in the near term.
No more fence sitters in the digital marketing world now
It was a stupendous year for streaming services in more ways than one
Despite the challenges, Sony Pix managed to chart growth in consumer viewership and reach.
Eight of the ten top brand ambassadors were from media and entertainment industry.
Retro content, tele-classes, social messaging, digital transformation marked the PSB’s year
MUMBAI: Indiantelevision.com is happy to bring you the year ender 2020 series Throwback 2020– a wrap up of major developments in the media, entertainment, advertising and...
Both traditional media and digital media came under scrutiny
More consumers, more innovations defined the year for the industry
Some prominent names moved on to explore newer domains.
The agency of the future would need to be futuristic
A number of new language-specific streaming services have entered the market.
Despite the pandemic, new entrants have lined up in the marketing and advertising block.
Over the year, many mediapersons were elevated, others were handed additional responsibilities
While some moved within the industry, some veered off to alternate careers.
Despite the pandemic, it was business as usual in the ad-marketing world.
The 37-member panel will select the winners in news television space across 51 categories
The crisis has influenced content production and release
One of the first major syndication markets to be launched virtually
The panel will go live on 29 September at 11.30 am
Federation of Indian Chambers of Commerce and Industry (FICCI) and Cyril Amarchand Mangaldas, today released ‘Entertainment Law Book 2020’ report. The report highlights regulatory developments in...
Nagar explains the importance of research during the fourth edition of The Content Hub 2020
The filmmaker is directing Ajay Devgn for an upcoming project called Maidan.
It lets you discover finer sub-classifications.
India is already in the short-form era of content.
There’s never been a better time for content creators
The challenges for writers are beyond storytelling.
Great visuals enhance viewer experience.
Regional is growing and needs special attention.
The platform studies its customer for ideal output.
The decision has been taken after the authorities met with the French government
She is all set to direct a Netflix show called 'Masaba Masaba' next.
Not all stories are able to mobilise in foreign countries.
Concerns over coronavirus led the organisers to take this decision
TEST
Platforms get three years to add features for hearing and visually impaired
Strong word-of-mouth turns Pongal satire into remake pick
Streaming giant bets on a seasoned marketer who helped build Amazon and Netflix into household names
Communications leader exits after three years spanning MD office strategy and media outreach.
Cricket star named face of Delhi Khel Mahakumbh to fuel youth talent hunt.
Kolkata-based beverage maker reports stronger revenues and profits for December quarter.
A crime thriller steps out of the shadows as Telugu storytelling claims centre stage.
From boards to bytes, chess readies for a nation-first showdown in Riyadh.
Leadership change follows layoffs, protests and a bruising battle over trust.
Revenue rises 4.3 per cent to Rs 10,209.33 crore while deferred tax gain lifts bottom line sharply
Akshay Kumar and stars launch awards at NSCI Dome on Feb 28
Merger creates one-stop hub for content, digital, and delivery
NEW DELHI: Hamdard Laboratories gathered a cross-section of India’s achievers in New Delhi on Friday, handing out the Hakeem Abdul...
MUMBAI: For decades, creative storytelling has been the cornerstone of brand communication. The “big idea” amplified through catchy jingles, striking...