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MUMBAI: Ad Club Bombay has its work cut out this year. India’s largest advertising association made a successful bid for AdAsia 2003 nearly four years ago...
MUMBAI: Effective advertising ensures that well managed brands last forever and become the heart of economic growth. Mega brands or successful brands always under-spend and their...
NEW DELHI: This is an initiative that over the years has strengthened the healthy bond between the ad community and the bat and ball game. This...
MUMBAI: Looks like Aaj Tak is all set to tempt the Indian cricket! With the launch of the Jeeto India Jackpot campaign, the broadcasting arm of...
NEW DELHI: One more Indian will head to Cannes not to win more awards but to “judge” entries! Wunderman India CEO Rajat Sethi has been selected...
NEW DELHI: Aaj Tak has bagged the silver trophy for the best media campaign of the year at the ABBY Awards 2003. Akhil Mishra bagged the...
MUMBAI: Public Relations Consultants Association of India (PRCAI), an industry body established in 2001 to develop standards, ethics, expertise and knowledge in the public relations industry...
New Delhi: With India having a more than a decent chance of making the World Cup Final on Sunday against Australia FMCGs are doing their best...
LONDON: Car enthusiasts can have their fill of vehicles that met critics approval in the April issue of BBC Top Gear Magazine which is on sale....
MUMBAI: Welcome to the party but be ready to pay some serious money for the pleasure. That’s what Sony Entertainment Television is telling advertisers who want...
MUMBAI: Sony India seems to be going all out to attain its target turnover of Rs 15 billion by 2005-06 notwithstanding a change of guard which...
MUMBAI: It was indeed a memorable evening. Memorable for those who won and even for those who attended. The 3As of I awards held in Mumbai’s...
SAN FRANCISCO: SF Interactive (SFI), a pioneering interactive marketing agency, has announced the launch of its proprietary Ad3 (“Ad Cube”) platform. The new ad unit acts...
NEW DELHI: India’s first international exhibition on the advertising industry, Media Expo 2003 will be held at the Pragati Maidan, New Delhi from 8-10 August. The...
MUMBAI: MTV is doing nicely for itself in terms of awards. Last year it bagged a slew of awards for its channels and programmes across Asia....
MUMBAI: Out of sight is out of mind! Channels are stepping up ground promotions and conducting an increasing number of celebrity events revolving around their programmes....
MUMBAI: Top level executives and advertisers have started relying more on the Internet for information, communication and research at least during workdays rather than reading newspapers....
NEW DELHI: TBWA Worldwide, the creative advertising network and part of the Omnicom group, has proved its supremacy across four continents by bagging the Network and...
MUMBAI: Triton Communications has announced the appointment of Jayesh Ravindranath as executive director, Triton Communications, Mumbai. He will assume office from 2 June. Prior to joining...
NEW DELHI: Vyas Giannetti Creative (VGC) has been appointed as the consultants by Pidilite Industries to review its range of products, from its packaging to promotional...
MUMBAI: Frog Books has published its second book, The Rape of News, compiled and edited by Sunil K Poolani, a Mumbai-based journalist. The theme of the...
MUMBAI: Some plan contest, while others offer free gifts, but at Zee Music, thing are tad different. The music arm of the Chandra promoted Zee group,...
NEW DELHI: Public relations (PR) agencies and online paid media press release dissemination services beware! Competition is at hand now, online and that too free. Claiming...
MUMBAI: Leo Entertainment, the full service entertainment consultancy division of Leo Burnett India has bagged Bollywood producer-director Ramgopal Varma’s four forthcoming projects including the forthcoming film...
NEW YORK: Lightningcast which claims to be the industry leader in advertising technology and services for interactive broadcasters has announced the results of a study demonstrating...
NEW DELHI: Consolidating its relations with country’s leading conglomerate, Tata Group of companies, the Young and Rubicam group media specialist The Mediaedge (TME) has bagged the...
MUMBAI: The Confederation of Indian Industry (CII), India’s premier business organisation dedicated to the growth and development of Indian industry, is organising the first ever event...
NEW YORK: Eyeblaster, which claims to be the leader in rich media delivery and management, has announced the latest additions to its advanced technology platform. This...
LONDON: The mobile phone is fast emerging as an important tool to measure the impact of television programming. A newmediaage report says that ITV is planning...
NEW DELHI: This is an promotional alliance that gives tennis fans a chance to win a trip to the mecca of all tournaments – Wimbledon. Razor...
NEW YORK: A few days ago leading integrated marketing communications agency Euro RSCG Worldwide won three statues at the 44th annual Clio Awards in Miami Beach,...
MUMBAI: Soft drink major Pepsico’s brand 7UP and its “cool” brand ambassador Fido Dido has scored another first in the country. For the first time an...
MUMBAI: Several top Indian textile brands have joined hands to promote cotton products through a multimedia campaign involving ground promotions, public relations and advertising. As part...
MUMBAI: It is a dream come true for nine year-old Akhilesh Ganatra, a resident of the Thane district of Maharashtra. The little boy has won an...
NEW YORK: Listed advertising major and strategic holding company Omnicom, which owns BBDO, TBWA and DDB networks, has acquired independent branding and identity firm Siegelgale. Siegelgale,...
MUMBAI: With the uncertainty prevailing around the implementation of the conditional access system (CAS), marketing concessionaires for public broadcaster Doordarshan are picking up lots of new...
MUMBAI: This is an initiative through which CNN is looking to further increase cachet among the business traveller segment. The broadcaster has forged an alliance with...
Since mid-2002, Hindustan Petroleum Corporation Limited (HPCL) has been providing its discerning customers with a range of new exciting, value added services designed to create a...
The Amul Butter campaign with it’s cute moppet has aroused interest since the last 36 years or so. Indiantelevision.com tried to find out what goes behind...
NEW DELHI: It is less than a month since several FM radio channels launched in the capital city but some of them have staked their claims...
BANGALORE: McDowell’s Signature from the UB Group Spirits Division has announced the upcoming celebrity golf tournament in the garden city on 14 September. The McDowell’s Signature...
TV stars Amarr Upadhyay and Aman Varma belong to the 100,000 happy customer club of Toyota Kirloskar Motor (TKM). More importantly, they are very willing to...
MUMBAI: With the World Cup celebrating its climatic final act tomorrow; the advertising fraternity is being enticed with – what else? – some more cricket. Ten...
MUMBAI: “Your world could change faster than the time it takes to read this sentence.” These words from the copy of a Cox digital cable advertisement...
SCOTSDALE, Arizona: The media-buying divisions of Publicis Groupe’s Starcom MediaVest Worldwide wants online media to be included in upfront buys and its CEO Jack Klues has...
MUMBAI: ETC Networks channel etc and Gilbey’s Green Tea, will present the talent search, named Sur Milao Kuch Dikhao. The inter state level competition will provide...
LONDON: The BBC World Service Trust, the charitable arm of the BBC, in partnership with the Kaiser Family Foundation, a leader in health information and research,...
BONN: Television commercials will soon be a thing of the past and are going the way of dinosaurs, according to a new study in Germany. Mercer...
MUMBAI: Seems like perfect synergy – Hindustan Lever (HLL) taught kids all about ‘Ice-cream Power’, while Cartoon Network familiarized them with ‘Toon Power’. HLL’s Kwality Wall’s...
NEW YORK: Broadcast network CBS seems to have backed out of its commitment of doing something for a social cause. An adrants report says that animal...
TEST
Platforms get three years to add features for hearing and visually impaired
Strong word-of-mouth turns Pongal satire into remake pick
Streaming giant bets on a seasoned marketer who helped build Amazon and Netflix into household names
Communications leader exits after three years spanning MD office strategy and media outreach.
Cricket star named face of Delhi Khel Mahakumbh to fuel youth talent hunt.
Kolkata-based beverage maker reports stronger revenues and profits for December quarter.
A crime thriller steps out of the shadows as Telugu storytelling claims centre stage.
From boards to bytes, chess readies for a nation-first showdown in Riyadh.
Leadership change follows layoffs, protests and a bruising battle over trust.
Revenue rises 4.3 per cent to Rs 10,209.33 crore while deferred tax gain lifts bottom line sharply
Akshay Kumar and stars launch awards at NSCI Dome on Feb 28
Merger creates one-stop hub for content, digital, and delivery
NEW DELHI: Hamdard Laboratories gathered a cross-section of India’s achievers in New Delhi on Friday, handing out the Hakeem Abdul...
MUMBAI: For decades, creative storytelling has been the cornerstone of brand communication. The “big idea” amplified through catchy jingles, striking...