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New multi-year deal taps into 24 million Smart TVs to track what viewers really watch.
Business Standard digital users now get The New York Times at no extra cost.
The adtech veteran exits Tyroo after six years to launch Unpromptd
At GoaFest 2025, Rishad Tobaccowala urges brands to rewrite playbooks for the AI age with heart
Ex-Star and AB InBev digital ace takes on multi-division role to supercharge consumer experiences
In its latest CoinsvsCashback film, Cashkaro goes full drama to crown real cashback the GOAT.
New AI-powered platform blends data and dazzle to boost creator campaign impact.
New ad spoofs viral talent show to spotlight coins vs real cashback with comic flair.
Ex-HealthKart and T+L India content chief brings her storytelling spark to a rising wellness brand
The campaign cuts costs across 12 hero products to grow reach, retain loyalty and drive inclusivity
Akshaya Tritiya film blends faith, artistry and Kajal’s devotion to Lord Balaji
Tech veteran takes helm at media consultancy, promising good APAC blitz
Tech wizard to conjure up brand magic, reporting to Rana Barua
The ministry of corporate affairs gave the name change clearance from 11 April
Biggest font update in 5 years boosts creative access for Indian designers and creators
The content giant is revamping its supply chain with AI, cloud tech and global scalability.
The inflight entertainment major adds immersive thrust with London-based acquisition.
Industry bigwigs decode the $1.8bn opportunity in an attention-deficit world
The outfit has beefed up its leadership ranks with Vasudha Kalia promotion
Google veteran shifts from India to Singapore, tasked with turbocharging the region's SMB ecosystem
Milestone Systems hits DKK 2 billion in revenue, marking a big leap in tech and growth.
Three-year deal to enhance runner experience with AI and digital innovation
Instagram's creator toolkit gets a turbo-charged upgrade, promising brands a ticket to virality
The fintech firm’s new SIP lets users invest Rs 10 daily in 24-carat digital gold effortlessly.
The new report explores Martech’s rapid rise, AI’s role, and strategies for growth.
New AI-powered tools set to transform customer engagement and marketing efficiency.
Indian agency gobbles up SEO specialist to create marketing behemoth
Strategic collaboration to enhance Livwell’s digital presence and branding
Bhatia represents the new breed of executive who understands both content creation and commerce
Tata Capital’s website revamp sets a new benchmark in financial inclusivity.
AI-powered tool generates personalised content instantly, making marketing communication seamless
Fabric expands global insights with BB Media, enhancing AI-driven solutions for entertainment.
A government inter-departmental enquiry on 20 February will decide the direction he needs to take
The agency has grown into a debt-free, independent business with over 300 employees,
The show delves into the entrepreneurial journeys of new age trailblazers
The paper offers insights for advertisers to adopt DPDPA cookie consent practices
It is intiuitive, designed for people who prefer news in English
Based in Syndey, Vishal will oversee business operations for Asia and EMEA
The adtech provider's new solution adapts to unique workflows of individual marketing teams
A hardcore media professional, a large part of his career has been at media agencies
Tania has been given the responsibility to develop business for the martech firm’s AdVance product
Agencies & brands are hirlng; salaries are going up; remote working is out; back to office is in.
It is already getting some praise for its new revenue generating capability for publishers
The specialist talent acquisition professional has not specified where she is headed.
With a sharp focus on ROI, he’s going to make every marketing penny count.
The firm expects Neal to position finance as a strategic partner to the business & drive innovation
The future is clear: AI is not just enhancing marketing—it’s revolutionising it.
She has transitioned from the media sales side to a programmatic platform
Aims to empower men's wellness conversations.
She looks forward to helping brands harness the power of ad solutions
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Platforms get three years to add features for hearing and visually impaired
Strong word-of-mouth turns Pongal satire into remake pick
Streaming giant bets on a seasoned marketer who helped build Amazon and Netflix into household names
Communications leader exits after three years spanning MD office strategy and media outreach.
Cricket star named face of Delhi Khel Mahakumbh to fuel youth talent hunt.
Kolkata-based beverage maker reports stronger revenues and profits for December quarter.
A crime thriller steps out of the shadows as Telugu storytelling claims centre stage.
From boards to bytes, chess readies for a nation-first showdown in Riyadh.
Leadership change follows layoffs, protests and a bruising battle over trust.
Revenue rises 4.3 per cent to Rs 10,209.33 crore while deferred tax gain lifts bottom line sharply
Akshay Kumar and stars launch awards at NSCI Dome on Feb 28
Merger creates one-stop hub for content, digital, and delivery
NEW DELHI: Hamdard Laboratories gathered a cross-section of India’s achievers in New Delhi on Friday, handing out the Hakeem Abdul...
MUMBAI: For decades, creative storytelling has been the cornerstone of brand communication. The “big idea” amplified through catchy jingles, striking...