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Ahead of World IVF Day, Cloudnine’s #StrongerTogether film celebrates the power of care circles.
India’s homegrown dating app puts women first with safety checks.
Tier 2 creators, AI tools, and short-form videos fuel strategic shift in digital adEx
New campaign lights up 19,101 PIN codes to shape India’s next-gen women influencers.
The storytelling brand launches “microdramas” built for Gen-Z's scroll-and-swoon appetite.
Brand turns reel romance into a golden marketing moment.
MUMBAI: In just one month, MO has clocked over 105 million views and added 35,000+ followers, growing at a pace of 1,000 new followers every single...
TTT and GM Modular partner to honour India's dads with a touching, witty film-led campaign
The brand roped in creators to frame memories that celebrate the quiet strength of dads
Myntra teams up with SW Studios and OML for a Father’s Day campaign film that redefines ‘FD’
A heartwarming film shows celebrated chefs cooking up memories with their children by their side
The menswear brand drops an AI-generated campaign to honour dads with poetry and pixels
New study reveals how Indians shop offline with online instincts.
Parle Agro’s mango drink makes a splash in long-form content with TTT’s new web series.
With flights to Amsterdam and Manchester from July, IndiGo also lands over 25 brand banters.
On World No Tobacco Day, a short film confronts not lungs but life lost to smoking.
Satish Ray stars in Boat x Blinkit’s witty PSA urging Gen Z to gift mums, not just post throwbacks
Jewellery meets jaw-drop at Bandra Bandstand with India’s tallest holo-projection show.
Ayurveda meets algorithm as luxury skincare brand taps Team Pumpkin for its online aura.
One Hand Clap showcases WWE icon Khali rediscovering wrestling magic in Netflix’s new promo film
PVR Inox hosts live spiritual session blending cinema’s scale with inner stillness.
The content powerhouse will back Rannvijay’s original digital slate for global audiences
Partnership aims to promote science-backed sports nutrition across India
The colour-loving brand partners 8 teams, launches anthem with cricket legends
RCB blends cricket, culture, and sweets to teach Kannada in a tasty new way
From first scribbles to brand stories, Doms’ content community hits a big milestone.
Cricket-themed pizza box challenge lets fans win free pizzas for a year
Hello Kitty and Friends now available in Hindi, Tamil, and Telugu on Youtube
IPL dominates online chatter, but Olympic fervor and football's niche appeal popped up in the year
A unique fan-driven initiative lets CSK supporters celebrate their icon in style
TTK Prestige partners with KKR for an exciting digital series hosted by Chef Kunal Kapur
Music giant ups its stake to 90.37 per cent, betting big on digital eyeballs and influencer clout
Ramadan advert highlights quick delivery, sharing spirit, and the joy of culinary traditions
Fans can win Punjab Kings match tickets and merchandise by predicting top fielders
The campaign blends fan rivalries, food indulgence, and quick acidity relief
Cricketing icon stars in witty campaign for Khakee: The Bengal Chapter
The chess maestro shares insights on strategy, AI, and India's rising dominance
The selection reflects the approach to women's empowerment that the admin seeks to promote
Fortune SuPoshan launches ‘Stories of Sanginis’ video series on grassroots impact
This Women’s Day, the brand turns the spotlight on unconscious biases and real change.
Creators focus on how do I make something I love as against influencers who want audiences
Survey reveals young Indian women prioritise respect, safety, and real connections over outdated no
The platform moves beyond newsletters, attracting creators with monetised video
Chadha indicated plans to explore the tech and ad industry from a new perspective
24.3 billion downloads, 1.12 trillion hours spent in 2024; Generative AI apps surge in growth
Creators challenge politicians, tycoons, and Bollywood stars in India’s evolving influence game
The socail media network shut itself down keeping in mind the deadline of 19 January
As the digital flood grows, creators and consumers struggle to stay afloat
The show is hosted by Brahma Kumari Sister Shreya, a spiritual mentor
It is claimed to allow brands and creators to collaborate easier and better thanks to its tools
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Platforms get three years to add features for hearing and visually impaired
Strong word-of-mouth turns Pongal satire into remake pick
Streaming giant bets on a seasoned marketer who helped build Amazon and Netflix into household names
Communications leader exits after three years spanning MD office strategy and media outreach.
Cricket star named face of Delhi Khel Mahakumbh to fuel youth talent hunt.
Kolkata-based beverage maker reports stronger revenues and profits for December quarter.
A crime thriller steps out of the shadows as Telugu storytelling claims centre stage.
From boards to bytes, chess readies for a nation-first showdown in Riyadh.
Leadership change follows layoffs, protests and a bruising battle over trust.
Revenue rises 4.3 per cent to Rs 10,209.33 crore while deferred tax gain lifts bottom line sharply
Akshay Kumar and stars launch awards at NSCI Dome on Feb 28
Merger creates one-stop hub for content, digital, and delivery
NEW DELHI: Hamdard Laboratories gathered a cross-section of India’s achievers in New Delhi on Friday, handing out the Hakeem Abdul...
MUMBAI: For decades, creative storytelling has been the cornerstone of brand communication. The “big idea” amplified through catchy jingles, striking...