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ITC trains 180 visually impaired individuals to co-create devotional fragrances with pride.
From croissants to creators, Swiggy’s Insta feed is now a full-blown cultural buffet.
JioHotstar’s biggest franchise returns with record sponsors across 14 major sectors.
Former Viacom18 and Stars N Stripes leader to drive growth for anime streaming giant
Former NBA and MTV content strategist to lead innovative user engagement and retention initiatives
The studio’s triple strike dominates India’s OTT universe.
Amazon MX Player drops a gritty new teaser for the action-packed crime thriller.
Veteran content strategist to lead micro drama initiatives, bringing two decades of expertise
Streaming veteran takes charge of programming playbook at regional OTT powerhouse
The latter’s full slate—live channels, sports & on-demand titles—available to Prime Video viewers
Free streamer signs up four new channels to woo digital-first India
The hit rural comedy-drama continues to deliver big city numbers with desi heart.
OTTplay eyes global playbook as media-tech deal unlocks cross-border scaling via Dubai and Europe.
Returns with new revenue model, influencer matchups and live-streaming on JioHotstar.
Creators clash, fans roar, and chaos reigns in a real-world Squid Game showdown.
Sushant Sreeram champions empathy-led monetisation, AI-driven scale, and IPL-fuelled innovation
At APOS, Amazon unveil news theatrical slate, mobile-first content formats & creator-led innovation
New ‘Friday Box Office’ drops a blockbuster weekly in 7 languages no subscription needed.
India’s first vertical OTT platform Reeloid reshapes mobile storytelling with bold, immersive conte
MPA's Vivek Couto sees a tough climb ahead as TV wanes & digital monetisation demands sharper bets
New Gujarati original series blends mystery and madness, starts streaming on Jojo from 27 June
Season two in the works.
Revs up entrepreneurship with Season 5—airing on both Sony Liv and Sony Entertainment Television.
July month is stacked for streamers.
The streaming media measurement firm says that this bodes well for the streamer's ad business
From Patna to Lucknow, quirky installations stir buzz for Panchayat Season 4 release.
From Ray to Rudaali, a treasure trove of Indian classics goes digital.
RVCJ and Salt Media’s new crime drama is a gritty love letter to pirated 90s cinema.
Waves boosts its entertainment slate as Shucae Films shows stream plus air on TV.
All The Best Pandya drops on June 19 with laughs, love and courtroom chaos.
Digital surge, rural powerhouses and generational splits to force marketers to rethink strategies
Himmat Singh leads his elite squad into a digital dust-up.
With celeb mind games and ruthless missions, this is not your average reality show.
Prime Video’s election-style campaign backed by top brands leads to early premiere of the show.
The acclaimed dramedy now streaming on Netflix Americas and France in multiple languages.
Zee partners with content start-up Bullet for micro-drama app, targeting mobile-first users
His target is Gen Z with a new-age OTT with shows packed in under 120 seconds
Darsheel Safary leads the charge in this pixel-pulsing tale of dreams.
Broadcaster makes a strategic pivot to digital, capitalising on content freedom
In a no-holds-barred episode of People by WTF, Netflix’s co-ceo chats freely with Kamath
A fresh brand identity and hyper-local strategy with ‘Apni Bhasha, Apni Kahaniyan’ pitch unveiled
Netflix and Balaji team up for a long-term slate of rooted, bold, binge-worthy stories.
Popular Japanese boy band show makes its global streaming debut, with Netflix betting on Sixtones
The former Paramount executive will oversee original content across 20-plus territories
Regional OTT darling teams up with tech titan PFT to turbocharge its workflows, metadata game
With 8.4 million viewers, the courtroom thriller tops India’s streaming charts this week
Toaster crafts a film-led rollout for Netflix’s redesigned TV interface powered by real-time AI
Streaming services orchestrate a 42 per cent surge as creators finally start cashing in on digital
New campaign taps OTT fatigue with a witty reminder to stop scrolling and start watching.
Young guns, old mates – everyone’s tuning in, the ahem “free” way
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Platforms get three years to add features for hearing and visually impaired
Strong word-of-mouth turns Pongal satire into remake pick
Streaming giant bets on a seasoned marketer who helped build Amazon and Netflix into household names
Communications leader exits after three years spanning MD office strategy and media outreach.
Cricket star named face of Delhi Khel Mahakumbh to fuel youth talent hunt.
Kolkata-based beverage maker reports stronger revenues and profits for December quarter.
A crime thriller steps out of the shadows as Telugu storytelling claims centre stage.
From boards to bytes, chess readies for a nation-first showdown in Riyadh.
Leadership change follows layoffs, protests and a bruising battle over trust.
Revenue rises 4.3 per cent to Rs 10,209.33 crore while deferred tax gain lifts bottom line sharply
Akshay Kumar and stars launch awards at NSCI Dome on Feb 28
Merger creates one-stop hub for content, digital, and delivery
NEW DELHI: Hamdard Laboratories gathered a cross-section of India’s achievers in New Delhi on Friday, handing out the Hakeem Abdul...
MUMBAI: For decades, creative storytelling has been the cornerstone of brand communication. The “big idea” amplified through catchy jingles, striking...