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Why respecting attention, rewarding retention and embracing short-form fiction reshaped India’s OTT
MUMBAI: The lights went out on Indian advertising this Diwali. Piyush Pandey, the wordsmith who turned bus rides and roadside tea into unforgettable campaigns, died on...
From boardroom brawls to botched mergers, the old Indian giants are struggling to stay relevant
Smart transport marketing is no longer a peripheral function—it is a strategic force
Twist in the story: allegations against Skyesports and founder Shiva now seem misplaced
They form a potent combination and brands which understand and adapt the two stand to win
Rising debt forces BTL to rely on bigger dividends from Airtel to stay afloat
Creators focus on how do I make something I love as against influencers who want audiences
It has issued WARN notices to its work force in the US, leading to a lot speculation
The Bengaluru consumer court ruling needs to be re-examined with a magnifying glass
It’s almost like they are re-inventing it
He was more of a mentor, a guru, a father figure is what the CEO of RadioCity has to say
Let's not destroy platforms that give voice to India's emerging talent in our rush to be righteous
I am sure many will still not agree with my stance, but it’s worth a try.
She was the Indian spouse of American FabIndia founder John Bissell, and she stood by him - always
He passed away on 8 January following a cardiac arrest at his residence in south Mumbai
From Ceinsys Tech to CS Tech.AI, the company is transforming itself in an era of artificial intel
As cloud and OTT workflows rise, ST 2110 remains central to modernising Indian media production
There are ways to bring in a marcom culture into family businesses. Here's a primer
The paid DTH industry continues to shrink, latest TRAI data shows. What can the players do?
The cofounder of Chaitra – now Leo Burnett - passed away on 28 December
Actively adopt the hybrid approach with a mix of cloud plusses and on-prem benefits: Rajat Nigam
Taking on influencers for brand campaigns is no longer simple. Here's a few dos and donts
Bikano marketing head Kush Aggarwal says their availability online is exploding the category
Not one to give up, he's fighting back, itching to battle rivals, bring Zee back to its glory
Viewer & brand coach Sanjiv Kotnala gives a tongue-in-cheek view about the Salman Khan show
Can Indian streamers, broadcasters, the BCCI and govt learn from recent regulations in Italy?
The combined entity will have a major impact on many fronts, says the financial advisory firm
zElara Securities has put a positive buy rating on the Zee stock
The past 18 months have taken a toll on people of all ages, and the impact continues
Broadcast to mobile is a fascinating concept which came into light in the early 2000s. The mobile networks were busy with offering GPRS based services. The...
The Covid2019 pandemic has presented serious challenges when it comes to stabilising the overall economy amidst lockdown, one of which is changing industry dynamics. Covid2019 has...
With all of us locked down, all traditional marketing efforts are meagre right now
The third and fourth quarters of 2020 will usher new challenges
Covid2019 is an addition to the already eroding industry
Outdoor advertising had a fantastic 2019. Defying predictions, India’s OOH (Out Of Home) industry, grew at over 15 per cent. Driven by IPL, elections and a...
A marketer must stay focused on both short and long-term goals
A lot of challenges await them as they look to maintain their presence
Video piracy is not dissimilar to a game of cat and mouse where both protagonist and victim are caught up in a seemingly unending match of...
In a recent reshuffle of his cabinet colleagues and their portfolios initiated by PM Modi, a surprise move was not Ministry of Information and Broadcasting (MIB)...
MUMBAI: Two deals shook the world of media and entertainment last week: Disney-21st Century Fox and Dish TV-Videocon d2h. One was all about content and affects...
Eye-opening, international, new content for multi-platform that fully embraced digital and VR were my key takeaways from MIPCOM 2017. The world may be going digital but...
MUMBAI: The knives are out. The blades are being flashed around. And those involved in the street fight are drawing blood and bleeding as well. Only...
Modern journalism began in the early 1600s, triggered, as any new vocation or market usually is, by technology, ie, the invention of the printing press. At...
Modern journalism began in the early 1600s, triggered, as any new vocation or market usually is, by technology, ie, the invention of the printing press. At...
The journey from reporting news (as an anchor) to becoming news (if Twitter India trends are to be believed) could be many a journalist’s dream. But...
The journey from reporting news (as an anchor) to becoming news (if Twitter India trends are to be believed) could be many a journalist’s dream. But...
On a recent road trip to Ladakh with friends we stopped at a nondescript roadside ‘dhaba’ (makeshift eatery) near the Himachal Pradesh and J&K border for...
On a recent road trip to Ladakh with friends we stopped at a nondescript roadside ‘dhaba’ (makeshift eatery) near the Himachal Pradesh and J&K border for...
As a nation, India has evolved significantly in sports broadcasting. With unbounded technological progress nipping away at our heels, a digital evolution was a long time...
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Platforms get three years to add features for hearing and visually impaired
Strong word-of-mouth turns Pongal satire into remake pick
Streaming giant bets on a seasoned marketer who helped build Amazon and Netflix into household names
Communications leader exits after three years spanning MD office strategy and media outreach.
Cricket star named face of Delhi Khel Mahakumbh to fuel youth talent hunt.
Kolkata-based beverage maker reports stronger revenues and profits for December quarter.
A crime thriller steps out of the shadows as Telugu storytelling claims centre stage.
From boards to bytes, chess readies for a nation-first showdown in Riyadh.
Leadership change follows layoffs, protests and a bruising battle over trust.
Revenue rises 4.3 per cent to Rs 10,209.33 crore while deferred tax gain lifts bottom line sharply
Akshay Kumar and stars launch awards at NSCI Dome on Feb 28
Merger creates one-stop hub for content, digital, and delivery
NEW DELHI: Hamdard Laboratories gathered a cross-section of India’s achievers in New Delhi on Friday, handing out the Hakeem Abdul...
MUMBAI: For decades, creative storytelling has been the cornerstone of brand communication. The “big idea” amplified through catchy jingles, striking...