GECs
Colors bets big on historical ‘Chakravartin Ashoka Samrat’
MUMBAI: History repeats itself… or so they say. From the time Indian television was born, historical and mythological shows have been an integral part of it. In the early 90s, Sunday mornings were dedicated to Mahabharata and Ramayana and today prime time slots are dedicated to the numerous gods and kings, as they battle it out for the ratings.
Colors, the channel synonymous with edgy content and reality shows, is once again dabbling with historical show with Chakravartin Ashoka Samrat. Through the tale of a great emperor who charted the course of Indian history, the channel aims to write its own saga in the genre.
“It is one of the biggest shows of 2015 from Colors stable,” said Colors CEO Raj Nayak at the dusty yet magnanimous sets of the show at ND Studios in Karjat. The idea of launching another historical show after Veer Shivaji was always on the cards, but the actual work on the new series started six months back.
“We took Veer Shivaji off air because it gave us low ratings as compared to other shows on the same time band across channels. But in hindsight, we realised that we shouldn’t have. Hence, we have always been toying with the idea but it has taken us a lot of time to build on it. And we are glad that we have been able to put a great team together,” said Nayak.
The one hour long historical, which goes on air from 2 February, is produced by Contiloe Entertainment and will see set designers Omung Kumar and Nitin Desai collaborating.
“Our brief to the production house was simple – the show needs to be the best ever,” proclaims Nayak.
Contiloe Entertainment, which has numerous genres to its credit, isn’t new to historic shows as well. After creating shows like Jhansi ki Rani, the production house is optimistic about the latest show on its platter. “Everybody knows about Ashoka the emperor and the story will resonate with urban as well as rural India. The show is about creation and will inspire viewers too,” said Contiloe Entertainment CEO Abhimanyu Singh.
The show will follow the story of young Ashoka’s journey in a dramatised manner. “There are always gaps in history, which need to be filled and we’ve made sure that the dots are joined in a responsible way,” said Singh.
A huge research team under the guidance of Srikant Sharma worked on the show. “A number of books have been written on it and we have read almost everything on the era to get story as real as possible,” added Singh.
The young Ashoka is played by Dhoom 3 star Siddharth Nigam and will see Pallavi Subhash (Dharma), Sameer Dharmadhikari (Bindusara), Manoj Joshi (Chanakya), Tej Sapru (Seleucus Nicator), Suzanne Bernert (Helena), Sumit Kaul (Justin) and Ankita Sharma (Noor Khorasan) among others etching the roles.
It wasn’t an easy task to get the cast right. According to Nayak, if the cast is right then a show will work. After numerous auditions, Nigam was shortlisted and had to undergo a three-month long training to play the part with ease.
So far, 10 episodes have been canned. Shot with three Alexa cameras, an episode takes almost four to six days to shoot. “We shoot from 7 am till 10 pm, depending on the demand of the script. However, things have improved now as we have all got a hang of it,” said Prasad Gawandi, who has directed the show.
Planned to be a finite show, which will be on air for six months, the channel will take a call on extending it based on audiences’ reaction. “At Colors we are very clear; if something doesn’t work, we kill it. But that doesn’t stop us from experimenting and taking a risk,” points out Nayak, when asked if the show will get an extension or if the one hour time slot would be shortened in the future.
With Ghari Detergent as its title sponsor, Nayak is confident that many will follow suit once the show is up and running. “In case of fiction shows, one doesn’t have to bother about sponsors as they come on their own as ratings scorch unlike non-fiction where one has to get sponsors on board beforehand as they are expensive,” highlighted Nayak.
The channel, which has a premium charge attached to it, expects Rs 1.5 to Rs 1.8 lakh for a 10 second ad slot.
Media planners too believe that since the story has not been told on the small screen before, it will tend to work in favour of the show and the channel. “Other stories have been told and retold but the story of Ashoka on small screen with modern technology should work,” said a media planner.
To market the show, Colors is routing through unconventional methods. For instance, Mumbai metro travellers are in for a surprise as they will get a coin used in the Mauryan era rather than the usual ticket token for a week. Apart from this, a special school contact programme will be executed in close to 200 schools in 50 towns in tier II markets where students will, in an interactive way, learn about Emperor Ashoka and his life.
“A number of melas and yatras are on in the country and we are tapping in to these as well to give viewers a real life feel of the characters. For instance, people can engage through archery to get a feel of the era gone by,” said Nayak.
One of the most expensive fiction shows apart from 24, the channel is betting high on the story of the young emperor and only time will tell how it fares.
GECs
Sun TV posts steady revenue, profit dips amid rising costs
CHENNAI: It appears there is still plenty of Sun to go around in the Indian broadcasting landscape, even if a few clouds have drifted across the financial horizon. Sun TV Network Limited, the Chennai-based behemoth that dominates airwaves across seven languages, has tuned into a steady frequency for the quarter ending 31 December 2025. While the numbers show a resilient revenue stream, the company’s latest broadcast reveals a few static-filled spots in its profit margins.
For the quarter in question, Sun TV’s total income climbed by approximately 3.31 per cent, reaching Rs 958.39 crores compared to Rs 927.66 crores in the same period last year. Revenue from operations also saw a healthy bump, rising 4.32 per cent to Rs 827.87 crores.
The real star of the show, however, was domestic subscription revenue, which surged by 8.86 per cent to Rs 472.99 crores. This growth highlights the enduring appetite for Sun’s diverse content, which spans everything from daily soaps in Tamil and Telugu to its burgeoning OTT platform, Sun NXT.
Despite the revenue growth, the picture quality of the profits was slightly blurred by rising costs. Eitda for the quarter stood at Rs 409.79 crores, a dip from the Rs 432.14 crores recorded in the corresponding 2024 quarter.
The profit after tax followed a similar downward trend, settling at Rs 316.44 crores against the previous year’s Rs 347.17 crores. Advertisers also seemed to have switched channels slightly, with advertisement revenues sliding to Rs 291.94 crores from Rs 332.17 crores.
Sun TV isn’t just playing on home turf; its sporting ambitions are becoming increasingly global. The network now owns three major cricket franchises: SunRisers Hyderabad in the IPL, SunRisers Eastern Cape in SA20, and SunRisers Leeds Limited in The Hundred (UK).
The foray into British cricket saw the company acquire a 100 per cent stake in Northern Superchargers Limited (now SunRisers Leeds) for approximately £100 million. While these franchises brought in Rs 14.61 crores this quarter, they also incurred corresponding costs of Rs 19.89 crores. Over the nine-month period, however, the cricket business is a major player, contributing Rs 487.64 crores in income.
The company’s bottom line took a minor hit from exceptional items, including a Rs 4.23 crore charge related to India’s new Labour Codes, which consolidated 29 existing labour laws. Additionally, the consolidated results reflect the amalgamation of Kal Radio Limited with Udaya FM, a move that became effective in May 2025 and required a restatement of previous figures.
To keep investors from reaching for the remote, the Board has declared an interim dividend of 50 per cent, that’s Rs 2.50 per equity share. This comes on top of earlier dividends of 100 per cent (Rs 5.00) and 75 per cent (Rs 3.75) declared in August and November 2025, respectively.
With a massive cash reserve and a dominant position in the South Indian market, Sun TV continues to shine, even if the current quarter required a bit of fine-tuning. For now, shareholders can sit back, relax, and enjoy the show.
GECs
SPNI hires Pradeep M with responsibility for standards and practices in the south
MUMBAI: Sony Pictures Networks India has hired Pradeep M to handle standards and practices for its southern market, bolstering its compliance bench as content rules tighten across platforms.
Pradeep, who has nearly 13 years in the entertainment media industry, takes on responsibility for content standards in a region that is both linguistically diverse and regulatorily sensitive. His brief spans television, OTT, sports and digital platforms.
He specialises in content review and compliance across shows, commercials, on-air promotions and international feeds, ensuring alignment with broadcast, OTT and advertising codes. He has also handled brand approvals and sponsorship integrations for heavily regulated categories—including online gaming, cryptocurrency, NFTs and lottery brands—offering guidance shaped by fast-evolving rules.
Before Sony, Pradeep worked at Jiostar as assistant manager for content regulation from November 2024 to January 2026. Earlier, he spent nearly seven years at Viacom18 Media, rising from senior executive to assistant manager in content regulation between 2018 and 2024. There he served as a key compliance touchpoint for the network.
His career began on the creative side. Between 2013 and 2018, he worked as executive producer on feature films and television shows, gaining hands-on exposure to production. He also had a stint as a non-fiction show director at Star TV Network in 2017. That mix of creative and regulatory experience gives him a dual lens—how content is made and how it must be managed.
As regulators, platforms and advertisers all tighten the screws, broadcasters are investing more in gatekeepers who can keep creativity within the lines. Sony’s latest hire shows where the industry is heading: in the streaming age, compliance is content’s quiet co-star.
GECs
Colors Gujarati rolls out two new shows from 2nd February
MUMBAI: Colors Gujarati has unveiled two new prime-time shows as part of its push to strengthen culturally rooted storytelling for regional audiences. The channel will premiere the devotional saga Gangasati–Paanbai at 7.30 pm, followed by the romantic family drama Manmelo at 9.30 pm from February 2.
Inspired by Gujarat’s spiritual and literary heritage, Gangasati–Paanbai: Shyam Dhun No Navo Adhyay draws from the timeless bhajans and poetry of saint-poetesses Gangasati and Paanbai, weaving devotion and human values into a contemporary narrative aimed at younger viewers.
In contrast, Manmelo explores love and responsibility across social divides, tracing the lives of three middle-class sisters whose relationships with three affluent brothers reshape their futures. The show delves into ambition, emotional conflict and the realities of married life, offering a layered family drama.
A Colors Gujarati spokesperson said the new launches reflect the channel’s commitment to authentic Gujarati entertainment that blends cultural values with modern storytelling.
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