Mumbai: Haier Appliances India (Haier India), the global leader in home appliances and the world’s number 1 brand in major appliances for 14 consecutive years has announced its partnership as the associate sponsor for the much-anticipated reality show, Bigg Boss Telugu Season 7.
With a diverse and intriguing mix of contestants, the show promises to be a rollercoaster ride filled with drama, emotions, and entertainment and will be live on the OTT platform Disney Plus Hotstar and telecasted on Star Maa. This strategic collaboration underscores Haier's commitment to entertaining and engaging Indian audiences while reinforcing its position as a trusted household name.
Commenting on this exciting association, Haier Appliances India president Satish NS said, "In line with our long withstanding collaboration, we are thrilled to be associated yet again with one of the most-watched television shows in the region, 'Bigg Boss 7' Telugu. Haier has always strived to be a part of the daily lives of Indian consumers by offering innovative, reliable and technologically driven home appliances. The upcoming Season 7 of Bigg Boss Telugu presents a great opportunity for us to connect with the customers and over the last few years we have seen tremendously positive results. We are truly proud of this synergistic collaboration to engage with our audience through one of India's most beloved television shows."
As an associate sponsor, Haier India will have a prominent presence on the show, with product showcase and brand integration into various segments. The partnership offers Haier a unique opportunity to connect with a vast and diverse audience, further expanding its reach and brand visibility in the Telugu-speaking markets. Haier India's presence will be felt throughout the season as the show unfolds its unique blend of entertainment, drama, and unexpected twists.