Mumbai: Independent agency network Zoo Media Network has announced the launch of its first global office in New York, in partnership with independent agency collective Dawn.
The Zoo Media network is a multi-specialty, integrated media network. It consists of 11 agency brands, including the flagship full-funnel creative and performance digital agency, FoxyMoron, and web3 rights and services company, Metaform, amongst other prominent agencies.
Founded by Pratik Gupta and Suveer Bajaj, the network comprises homegrown, acquired, and joint venture agencies across content, media, data, and technology. Zoo Media houses a team of over 600+ specialists servicing both domestic and international clients, including Netflix, YouTube, Tinder, Kellogg’s, P&G, and Unilever.
Dawn is the portfolio of 15+ independent, specialist marketing services agencies with a focus on centralised data science, advanced analytics, and econometric measurement. The collective includes renowned agencies like Barkley, Crossmedia, Definition 6, Co: Collective, and Rethink, amongst other illustrious agencies.
Speaking on the partnership and the foray into global expansion, Zoo Media co-founder Suveer Bajaj said, "After having consolidated a stronghold position for ourselves in India and the Middle East as a leading integrated marketing technology network, expanding our offices into North America was the natural next step. Our prowess in the North American market lies in the range of integrated services that include our best-in-class web3.0, metaverse, and blockchain offerings. In light of this vision, we are happy to have partnered with Dawn and find ourselves among the leading independent agencies in and outside the US to bring our best-in-class marketing technology services to the shores of the US."
Zoo Media co-founder Pratik Gupta said, "We’re well on our way to globalising our ambition of taking Indian creativity and technology to the world. We’re excited to work with the agencies within Dawn and bring them the scale of offshore Indian talent."
Dawn CEO Bob Kantor said, "Zoo Media has industry-leading technology and development expertise critical to today’s marketers and the modern marketing model. Our agency partners and clients recognise that modern marketing includes the complementary combination of brilliant strategy and creativity with marketing technology."
Crossmedia CEO Kamran Asghar said, "We have been collaborating with the Zoo Media team to integrate proprietary technology to accelerate our global expansion. We’re excited to have Zoo Media join Dawn and continue to integrate advanced technology to deliver superior business results for our clients."