NEW DELHI: Participants at a meeting held here today favoured increased use of social media as an important instrument in initiating dialogue with citizens in a participatory democracy.

They were participating in a Round Table on Citizen Engagement and use of Social Media chaired by Communications and Information Technology Minister Kapil Sibal.

The meet was attended by about 100 stakeholders including social media organisations, civil society organisations, industry associations, members of the legal fraternity, representatives of government departments and agencies and others.
 
The need for convergence of different channels of communication - print, electronics, social media etc. - and the need for synergies between these channels was also expressed.

It was agreed that appropriate mechanisms need to be created within government structures to enable faster response as required by social media based interactions.

Ways of improving citizen engagement in policy formulation and implementation of its projects and programmes; requirement of capacity building within government for use of social media; contextualising social media to Indian realities including Indian language content; development of Mechanisms to protect privacy and identity of individuals; and mechanisms to address security concerns about data including personal data also came under discussion.

Sibal agreed on the greater use of social media in a participatory democracy and felt that such close interactions not only helped to build healthy democratic practices but also contribute to transparent and accountable governance.

Minister of State Sachin Pilot stressed the need of creating enabling mechanisms which would help people from all parts of our country to participate in their own language and in the form of their choice: text based, voice based or even sign based. The proposal received support from all present and it was stressed that technologies should enable participation of differently enabled individuals also.

The meet is reported to have come in the wake of Sibal asking social network companies including Facebook, Twitter and Google to remove offensive material and screen content.
Sibal had denied he was promoting censorship and said some of the images and statements on social media sites risked fanning tensions.

MUMBAI: The Annoying Orange, which has grown in popularity online, is breaking out of the virtual kitchen as Cartoon Network has acquired the television rights to the most-watched web series of all-time.

Inspired by the viral sensation watched by millions on YouTube, a new half-hour television series will premiere next year as part of Cartoon Network?s original programming block.

Created by Dane Boedigheimer and produced by entertainment management and production company The Collective, ?The Annoying Orange? features an Orange that playfully heckles other fruits, vegetables or nearby objects with puns and jokes. The television series is the latest brand extension for ?The Annoying Orange?, which has already taken the internet by storm.

The Annoying Orange web series has racked up over 850 million total views on its dedicated channel on YouTube as of September 2011, and with new episodes debuting every Friday, it continues to attract millions of views and new fans each week. The Annoying Orange is the ninth-most-subscribed YouTube channel of all time with more than two million subscribers and has over 10 million fans on Facebook and Twitter. The popularity has also translated over to the official web site, which generates nearly four million page views each month.

Now YouTube?s favorite fruit is embarking on an all-new high fructose animated adventure on Cartoon Network. The television series follows Orange and his band of buddies as they travel through time in a magical fruit cart. From Prehistoric Era to Colonial Times, Orange and the rest of the Kitchen Crew are dropped into random adventures and forced to squeeze their way out. Joining Orange on his escapades are his fellow popular produce pals from the web series including Pear, Passion Fruit, Apple, Marshmallow and his nemesis Grapefruit.

The continued success of ?The Annoying Orange? on the internet will present a promotional platform for the television series. Cartoon Network will work with The Collective to mobilise and motivate the property?s tremendous fan base through You Tube and AnnoyingOrange.com via the short-form original content that will continue to be produced separate from the television program - and can be used to drive tune-in messaging in an innovative manner.

Cartoon Network chief content officer Rob Sorcher said, "The Annoying Orange and Cartoon Network were just meant to be squeezed together."

The television series was developed and will be produced by The Collective, which also financed the pilot before shopping it to broadcasters. Dane Boedigheimer co-created the television series with Tom Sheppard (Emmy Award-winning writer for Pinky and the Brain). Conrad Vernon (director of Madagascar 3 andMonsters vs. Aliens) will serve as executive producer for the series along with Gary Binkow and Dan Weinstein of The Collective.

Boedigheimer said, "Two years ago when I launched The Annoying Orange, I never imagined that my unhealthy obsession with talking fruit would become such a phenomenon. I?m really excited to bring a new version to Cartoon Network."

The Collective CEO Michael Green said, "We want to continue to ensure that The Annoying Orange?s huge and loyal audience can enjoy the fruits of Dane?s creative vision whenever and wherever they want. Our model at The Collective is to partner with creative artists to build global brands across all possible platforms and we could not be more excited to join forces with the Cartoon Network to extend the magic of this property to cable television."

The television deal comes as the first wave of The Annoying Orange licensed merchandise is being met with strong demand at retail. Leading the way is an ap?peal?ing line of apparel and accessories that began to roll out in October at JC Penney locations nationwide. The highly-anticipated debut toy line from master toy partner The Bridge Direct, Inc. which features a collection of talking plush, clip-ons and collectible figures will hit specialty retailers including Toys "R" Us and RadioShack in time for the holiday gift giving season. Meanwhile, The Annoying Orange: Kitchen Carnage app is now available for iPhone and Android.

MUMBAI: US broadcaster NBC is kicking off its new drama ?Grimm? with multi-faceted previews that include allowing Twitter followers of the show handle to preview the entire series prior to the broadcast premiere on 28 October.

The initiative will also be accompanied by a 10-city, cross-country screening tour featuring a screening of the same "Grimm" premiere episode -- along with selected cast members and executive producers in key cities -- starting 18 October in Los Angeles.

The tour will continue in Chicago, Philadelphia, Washington, D.C., Denver, Atlanta, Minneapolis, Phoenix, Seattle and as well Portland where "Grimm" is based and filmed. 

NBC Entertainment president marketing Len Fogge said, "NBC is proud to introduce ?Grimm? in such a novel way by reaching out to the show?s Twitter followers and allowing them to be the first to connect with an equally unique series. Likewise, the 10-city screening tour will give early viewers an in- erson preview of the first episode to see what the excitement is all about."

Twitter followers of the "Grimm" show handle (www.twitter.com/NBCGrimm) will receive a direct message via their twitter account with a URL and their own unique code, allowing them to access the premiere episode of "Grimm." This preview will remain available until the season premiere on Friday, October 28.

The multi-city tour (locations below) will include a screening in every city. In addition, the Los Angeles presentation, which will be held at the Pacific Theaters at The Grove, will include a post-screening Q&A with the executive producing team of Sean Hayes and Todd Milliner (Hot in Cleveland), as well as writer/executive producers David Greenwalt (Buffy the Vampire Slayer) and Jim Kouf (Angel).

In Portland, the screening will be followed by a special Q&A that includes select cast and writer/executive producers David Greenwalt and Jim Kouf.