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  • I&B enforces screening of anti-piracy clip in theatres

    Submitted by ITV Production on Dec 20
    indiantelevision.com Team

    MUMBAI: Information and Broadcasting Ministry has decided to tighten the noose on the piracy.

    As per a notice issued by the Ministry, multiplex owners will have to screen an anti-piracy clip to educate consumers about the ill effects of piracy.

    The clippings have been prepared by Federation of Indian Chambers of Commerce and Industry (Ficci). The ministry has issued such notices under Section 12(4) of the Cinematographic Act, upon the request made by FICCI, as per which it has been made mandatory for multiplex owners to screen the videos, contravention of which may have implications of the license issued to multiplex owners.
     
    "Let‘s not indulge in Piracy: ‘It‘s a crime‘ will be soon imbibed as a culture in the minds of youth. The latest action taken by Ministry of Information and Broadcasting of issuing notices will go long way in building culture of respecting Intellectual Property," said Ficci secretary general Rajiv Kumar.

    During a recent conference held by Ficci-IPR Division in Mumbai under the aegis of ‘Ficci-MHRD-Anti-Piracy Coordination Cell‘, it was highlighted that cineplexes are majorly used as a platform for piracy.

    Unscrupulous elements often indulge themselves in the act of piracy by camcording/recording the films through various technological means in cineplexes while these are being shown. Later, such films find their way on internet and flood the market through pirated CDs.

    Piracy is not a new word in the dictionary of Crime. The act, not only affects film producers, but also the government by way of losses in form of taxes slipping out of its hands.

    As per the latest statistical data of 2010 given by India Entertainment Media Outlook 2011, the loss that piracy has caused to entertainment industry is Rs 5.2 billion.

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    Rajiv Kuma
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  • Ficci MEBC 2011 kickstarts at Chennai

    Submitted by ITV Production on Dec 01
    indiantelevision.com Team

    CHENNAI: The third edition of the Federation of the Indian Chamber of Commerce and Industry‘s (Ficci) two day Media and Entertainment Business Conclave (MEBC 2011) with the theme ‘Embracing the Digital World‘ began here today.

    Opening the inaugural session with the welcome address, Ficci Secretary General Rajiv Kumar said, "Though the Indian media and entertainment (M&E) industry has demonstrated global competitiveness, but its share in the global market it is still in terms of single digits and needs to be a bigger player in the global market place."

    Chalking out Ficci‘s plans for the M&E industry, Kumar that Ficci has formed the Sector Skills Council in association with the National Skills Development Council which will help make available skills which are in short supply across industries and more so the media and entertainment industry. 

    Ficci plans to promote digitalisation in the future and is inclusive across all the players. He said that at present India‘s share of location shooting is just one per cent and that Ficci would address the policy makers to have a single window clearance so that more dollars can be attracted for the country.

    During his theme address, MEBC chairman Kamal Hasan said he has always been a promoter of digitisation and that digitising would help monetisation for entertainment industry as well as the government.

    Digitisation has the potential for monetisation across the myriad platforms available and that in the case of digital, monetization begins with the box-office. He sent a strong message to the promoters of analogue saying that this is not a chest thumping exercise; it is to understand that these people would be gently eased into the digital world.

    There were special addresses by the Tamil Film Producers Council SA Chandrasekaran, The South Indian Film Chamber President C Kalyan both of whom requested big production houses such as Reliance and UTV to help the small films by buying them and promoting them. "95 per cent of the films made in the country are small budget films. There are many good small budget films that suffer at the box office because of lack of marketing resources" said Chandrasekharan.

    The inaugural session culminated with the release of Ficci-Deloitte Report by Tamil Nadu Governor K Rosaiah who suggested during his inaugural address that small producers should look at co-branding and sponsorships for promoting of their films.

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    Ficci MEBC 2011
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