Mumbai: Magnifi by VideoVerse - an AI-driven video technology company and powerful video-editing SaaS platform founded by Indian founders – has announced the support of the 2023 season of popular the Vietnam Pro Basketball League (VBA) with AI-powered video highlights of the matches, video on demand and social media features. The league has already witnessed over one million collective views on Facebook and Youtube till July 2023.
Magnifi's offering for the VBA league includes full match highlights and player highlights, featuring dynamic graphic overlays and multiple aspect ratios of 16:9, 9:16, and 1:1. Additionally, the league benefits from Magnifi's expert social media publishing on Facebook, YouTube, and TikTok, along with the customisable video on demand (VOD) packages and self-served dashboards, ensuring an exceptional fan experience throughout the entire season culminating in September.
The impactful results achieved since the VBA embraced Magnifi's Highlights tool in early June show a staggering 773 per cent higher video production resulting in a 76 per cent increase in overall viewership. Social media engagement has also skyrocketed across all platforms.
Magnifi by VideoVerse CEO and co-founder Vinayak Shrivastav, highlighted the company's commitment to forging robust collaborations with leagues and associations, stating, "As a company dedicated to providing sports broadcasting highlights, it is our priority to create powerful partnerships like the one with the VBA. Through our leading AI-powered platform, we have demonstrated how we can enhance efficiency and boost content engagement with sports fans.”
“VBA has always endeavoured to deliver the hottest play of the season in real-time and keep the engagement with our viewers ongoing. Keeping our fans happy and allowing them easy access to highlights and short videos was the challenge. Magnifi has played a pivotal role in making this season exceptional, and the VBA hopes to extend this fruitful collaboration for many years to come,” expressed Phuoc Truong at VBA.
Magnifi's growth in the sports media highlights sector has been fueled by the surging popularity of social media platforms, the ascent of short-form video content, and the rising demand for real-time and personalised experiences.