Mumbai: In an ingenious collaboration, Zee Studios and White Rivers Media created a trailblazing promotional campaign for Gadar 2, combining the magic of 'Reel Wala Trailer' with the charm of an artistic mural. These two initiatives celebrated the iconic legacy of the film while embracing cutting-edge marketing strategies.
Reel-ing in audiences: An industry-first trailer launch
Zee Studios and White Rivers Media, in partnership with Meta, unveiled a #ReelWalaTrailer that pushed the envelope of marketing strategies. It was the first-ever movie trailer launched in an Instagram reel format.
"We created an experience for our audiences, and I was incredibly happy with it. I was eager to see how our fans would react to this. This collaboration was truly a memorable one," stated Bollywood super star Sunny Deol, following an Instagram Live interaction at Meta’s Mumbai headquarters.
“Considering the way young people are creating and consuming Reels, and the way it sparks cultural trends, a movie trailer built for Reels is an exciting proposition. Congrats to Zee Studios for setting this precedent and we’re glad to have partnered with them for it.” added, Paras Sharma, Director and Head of Content and Community Partnerships, Facebook India (Meta).
Unveiling an iconic character mural
Concurrently, a captivating mural paying homage to the legendary character 'Tara Singh' (played by Sunny Deol) was unveiled near Mumbai's Andheri East Flyover. Famous artists Siddhesh and Akil collaborated to create this mesmerizing artwork, beautifully capturing Tara Singh's spirit.
White Rivers Media CEO & co-founder Shrenik Gandhi remarked, "Art holds the power to convey emotions and stories, and this mural is a prime example of the same! Marketing the sequel of one of the most iconic movies with Zee Studios was an innovative experience."
An Everlasting Imprint
Neeraj Joshi, Marketing Head of Zee Studios, emphasized, "With Meta’s unique offering and our partner White Rivers Media, we tried to craft a unique cinematic journey for our audiences with a pinch of nostalgia. I am overwhelmed to see the love our marketing efforts have received."
Gadar 2's innovative marketing strategies not only pay tribute to its iconic characters but also captivates audiences through creative approaches. The film, starring Sunny Deol, Ameesha Patel, and Utkarsh Sharma, directed by Anil Sharma, has grossed 135+ crores over the weekend, delighting audiences and film critics alike.
